Question Impact Benchmarks

Research-backed statistics on revenue and longevity impact for each business capability

322

Total Capabilities

119

With Impact Data

322

Filtered Results

CU001
CUSTOMERS
early revenue
You have achieved revenue from the customer types you expected

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Market validation confirms your business model and target segments

CU002
CUSTOMERS
early revenue
Your customers are renewing their purchases

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Repeat purchase validation and customer retention signals

CU003
CUSTOMERS
early revenue
Your customers understand the purpose of your business. (not just your product features).

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Purpose alignment drives long-term customer loyalty and differentiation

CU004
CUSTOMERS
early revenue
You understand the jobs that customers give to your product and services. How they use it.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Jobs-to-be-done clarity improves product-market fit and positioning

CU005
CUSTOMERS
early revenue
You have a clear and validated understanding of the problems your best customers are actively trying to solve, and how they prioritise them.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Problem clarity and priority drives positioning and marketing effectiveness

CO005
COMMUNITY
early growth
Your company has a formal Corporate Social Responsibility (CSR) policy outlining intentions and commitments to the local community?

Objective: Purpose & Contribution

Impact data not yet available for this capability

CU006
CUSTOMERS
early revenue
Your customers understand the unexpected gains they get from working with you, beyond the core job your product does.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Differentiation clarity enables competitive positioning

CO006
COMMUNITY
early growth
You provide financial or resource support to community projects aligned with your industry/purpose

Objective: Purpose & Contribution

Impact data not yet available for this capability

CO007
COMMUNITY
early growth
You offer trainings for all employees on topics related to diversity, equity, and inclusion

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

CU007
CUSTOMERS
early revenue
You understand Your Ideal Customer Profiles (ICP)

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

ICP clarity guides targeting, messaging and product decisions

CO008
COMMUNITY
early growth
Do you have a policy in place to support local suppliers and small businesses in your supply chain?

Objective: Local Economic Participation

Impact data not yet available for this capability

CU008
CUSTOMERS
early revenue
You understand the operational impact of your product and services on all Your customers

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Operational impact clarity informs product roadmap and customer success

CU009
CUSTOMERS
early revenue
You have means of capturing and measuring customer value across all accounts - (and CSAT)

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Value measurement enables case studies, renewals and growth forecasting

CO009
COMMUNITY
early growth
You have an Ethical sourcing policy in place. Screening Significant suppliers for Good governance.

Objective: Ethical Supply & Stewardship

Impact data not yet available for this capability

CO010
COMMUNITY
sustainable growth
You have introduced an employee volunteering program for community engagement. During paid hours

Objective: Purpose & Contribution

Impact data not yet available for this capability

CU010
CUSTOMERS
early revenue
You have built a steel thread internal operational connection from customer feedback and value, into your GTM messaging and cadence. (From Sales and Partners).

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Feedback loop to marketing improves messaging relevance and conversion

CU011
CUSTOMERS
early revenue
Your stakeholders can access a consistent planned cadence of content about you and your services through your website and at least one social media channel.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Content cadence builds audience engagement and trust

CO011
COMMUNITY
sustainable growth
You periodiclly review the composition of your board and executive team as representing diversity in your community: (can be neuro diversity, gender; membership of under-represented social groups);

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

CU012
CUSTOMERS
early revenue
You have a clear, evidence-based understanding of your customer buying cycles, and have aligned your sales process to it.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Sales cycle clarity improves forecasting and reduces time-to-close.

CO012
COMMUNITY
sustainable growth
You have a policy for equitable access to your products/services for underserved user communities.

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

IN056
SHAREHOLDERS
early revenue
You have a clearly defined pipeline and stage model that supports consistent qualification and reliable forecasting.

Objective: Strategic Alignment & Intent

Impact on Revenue & Longevity:

Sales cycle clarity improves forecasting and reduces time-to-close

CO013
COMMUNITY
sustainable growth
You conduct anonymous or "blind" application reviews in initial hiring rounds without attaching names or identifiable characteristics

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

CU013
CUSTOMERS
early revenue
Your sales team understands and consistently applies your qualification criteria in your sales opportunities. And you differentiate qualified vs not in your pipeline.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Qualification discipline improves forecast accuracy and sales efficiency

CU014
CUSTOMERS
early revenue
You have account strategies in place (inc. Loss leading / or not) for all accounts

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Account strategies enable proactive value delivery and expansion

CO014
COMMUNITY
sustainable growth
You have implemented a sustainable procurement strategy to prioritize eco-friendly suppliers?

Objective: Ethical Supply & Stewardship

Impact data not yet available for this capability

CO015
COMMUNITY
sustainable growth
You regularly review Significant Supplier Compliance with all local regulations, including those related to social and environmental performance

Objective: Ethical Supply & Stewardship

Impact data not yet available for this capability

CU015
CUSTOMERS
early revenue
You have embedded a clear Pricing policy with sales staff across all accounts and deals.

Objective: Trust & Reliability

Impact on Revenue & Longevity:

Consistent pricing improves forecasting and customer fairness

CU016
CUSTOMERS
early revenue
You have cyber security and data protection policies in place for customers

Objective: Trust & Reliability

Impact on Revenue & Longevity:

Security policies build customer trust and reduce compliance risk

CO016
COMMUNITY
sustainable growth
You have conducted a pay equity analysis by gender, race/ethnicity, or other demographic factors (age, socio background) and, if necessary, implemented equal compensation improvement plans.

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

CO017
COMMUNITY
sustainable growth
You are paying Corporation tax to Government

Objective: Local Economic Participation

Impact data not yet available for this capability

CU017
CUSTOMERS
early revenue
You have standard customer agreements in place.

Objective: Trust & Reliability

Impact on Revenue & Longevity:

Standard agreements reduce friction and legal risk

CU018
CUSTOMERS
early revenue
You have staff dedicated to managing the customer sales cycle

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Dedicated sales roles reduce friction and improve cycle consistency

CO018
COMMUNITY
sustainable growth
You set goals to ensure your workplace policies promote diversity, equity, and inclusion, benefiting both employees and the wider community?

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

CO019
COMMUNITY
sustainable growth
Two thirds of the workforce lives within daily commuting distance of your Company main hubs

Objective: Local Economic Participation

Impact data not yet available for this capability

CU020
CUSTOMERS
early revenue
You and your customers understand the alternatives/competitors to your solution

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Competitor awareness enables honest differentiation and positioning

CO020
COMMUNITY
sustainable growth
You actively partner/invest with local charities, schools, or social enterprises to support community initiatives

Objective: Purpose & Contribution

Impact data not yet available for this capability

CU021
CUSTOMERS
early revenue
You review monthly active users (or relevant usage Metrics) trends across Your Customers

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Usage metrics inform product roadmap and predict churn

CU022
CUSTOMERS
early revenue
You have established an effective inclusive forum for Product / Service direction decisions that include Qualitative and Quantitive inputs for Customer value and technical effort and prioritisation

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Product decision process reduces waste and builds team confidence

CO021
COMMUNITY
thriving maturity
You have measured the social or economic impact of your company's community engagement efforts in the past 12 months

Objective: Impact, Transparency & Accountability

Impact data not yet available for this capability

CO022
COMMUNITY
thriving maturity
Your company invests in skills development programs for disadvantaged or underrepresented groups in your community

Objective: Local Economic Participation

Impact data not yet available for this capability

CU023
CUSTOMERS
early revenue
You have rigourous (and automated)Regression testing in place in Your Release cycles.

Objective: Automation & AI Leverage

Impact on Revenue & Longevity:

Regression testing prevents customer-facing defects and enables velocity

CU024
CUSTOMERS
early revenue
You have experimented with AI tools to streamline Customer onboarding and Support (Chatbots, autorouting)

Objective: Automation & AI Leverage

Impact on Revenue & Longevity:

AI automation reduces onboarding time and support costs

CO023
COMMUNITY
thriving maturity
You publicly report your community contributions (e.g., donations, partnerships, volunteer hours vs Total revenue) in your annual reports or website.

Objective: Impact, Transparency & Accountability

Impact data not yet available for this capability

CO024
COMMUNITY
thriving maturity
You have mechanisms for engaging with community stakeholders should they have concerns.

Objective: Impact, Transparency & Accountability

Impact data not yet available for this capability

CU025
CUSTOMERS
early revenue
You have customers that would be upset if Your product did not exist

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Strong customer attachment signals product-market fit

IN001
SHAREHOLDERS
early revenue
Your shareholders have a clear understanding of the purpose and long-term vision of your business

Objective: Strategic Alignment & Intent

Impact on Revenue & Longevity:

Clear purpose attracts aligned investors and guides strategy

IN002
SHAREHOLDERS
early revenue
You have a structured process for keeping shareholders informed about company performance

Objective: Shareholder Transparency & Alignment

Impact on Revenue & Longevity:

Regular shareholder updates build trust and investor confidence

IN003
SHAREHOLDERS
early revenue
You have defined and documented the rights and responsibilities of your shareholders. (Incl. ESOP for Staff)

Objective: Shareholder Transparency & Alignment

Impact on Revenue & Longevity:

Clear shareholder terms reduce friction and attract capital

IN004
SHAREHOLDERS
early revenue
You have a monthly management exec committee / leadership meeting to review performance & resource allocation

Objective: Governance & Decision Quality

Impact on Revenue & Longevity:

Regular exec meetings improve decision quality and coordination

IN005
SHAREHOLDERS
early revenue
You have a written code of ethics and an anti-corruption policy.

Objective: Governance & Decision Quality

Impact on Revenue & Longevity:

Ethics policy protects reputation and builds stakeholder trust

IN006
SHAREHOLDERS
early revenue
You track your business cash position on a monthly basis

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Monthly cash tracking prevents funding surprises

IN007
SHAREHOLDERS
early revenue
You have structured monthly ExCo KPIs - MRR, LTV, CAC, Burn,Churn Rate, NRR.

Objective: Governance & Decision Quality

Impact on Revenue & Longevity:

Core KPI framework enables data-driven decision making

IN008
SHAREHOLDERS
early revenue
You have mapped out your break-even path and communicated it to shareholders

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Break-even roadmap guides financial planning and fundraising

IN009
SHAREHOLDERS
early revenue
You have a process to identify key risks to shareholder value and implement mitigation strategies.

Objective: Governance & Decision Quality

Impact on Revenue & Longevity:

Risk management process protects shareholder value

IN010
SHAREHOLDERS
early revenue
You have allocated at least 10% of equity to an ESOP to attract / retain top talent.

Objective: Shareholder Transparency & Alignment

Impact on Revenue & Longevity:

ESOP aligns employee and shareholder interests

IN011
SHAREHOLDERS
early revenue
You understand the profitability of your deals. Contribution Margin and Pricing strategy. (impacting your break-even point).

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Contribution margin clarity guides pricing and profitability

IN012
SHAREHOLDERS
early revenue
You have learnt what works or doesn't in your revenue forecasts and have transparency in your methods

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Forecast transparency builds investor confidence

IN013
SHAREHOLDERS
early revenue
You have created and review a short list key actions to create a competitive moat for your product / service.

Objective: Competitive Advantage & Defensibility

Impact on Revenue & Longevity:

Competitive moat strategy protects long-term value

PA001
PARTNERS
early revenue
You have informal arrangements with other businesses to help win business

Objective: Partner Sourcing & Commercial Execution

Impact on Revenue & Longevity:

Informal partnerships test opportunities and build relationships

PA002
PARTNERS
early revenue
You have formalised arrangements into Partnership agreements

Objective: Partner Sourcing & Commercial Execution

Impact on Revenue & Longevity:

Formal partnership agreements clarify terms and expectations

PA003
PARTNERS
early revenue
You have established a policy for deal sharing with Partners (referrals %)

Objective: Partner Sourcing & Commercial Execution

Impact on Revenue & Longevity:

Clear deal share policy incentivizes partner referrals

PA004
PARTNERS
early revenue
You understand and articulate the expected WIN WIN impact and value you can have on and with your Partners.

Objective: Partner Alignment & Mutual Value

Impact data not yet available for this capability

PA005
PARTNERS
early revenue
Your partners understand the Purpose of your business.

Objective: Partner Alignment & Mutual Value

Impact on Revenue & Longevity:

Purpose alignment attracts like-minded partners

PA006
PARTNERS
early revenue
Partners contribute to your growth by generating and progressing new customer opportunities.

Objective: Partner Sourcing & Commercial Execution

Impact on Revenue & Longevity:

Engaging in Sells/Co-selling with partners accelerates customer acquisition

PA007
PARTNERS
early revenue
You have been introduced to new customers through your Partners

Objective: Partner Sourcing & Commercial Execution

Impact on Revenue & Longevity:

Partner referrals validate partnership value

ST001
STAFF
early revenue
You have a staff recruitment process able to fill positions when you need them

Objective: Workforce Planning & Hiring

Impact on Revenue & Longevity:

Consistent hiring process attracts and screens better talent

ST002
STAFF
early revenue
You have a annual training and development budget in place

Objective: Development & Engagement

Impact on Revenue & Longevity:

Development budget signals commitment to staff growth

ST003
STAFF
early revenue
You have a policy for deal share revenue / equity options with teams

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Revenue/equity sharing aligns employee and company interests

ST004
STAFF
early revenue
You have a diversity , equity and inclusion policy in place.

Objective: Workforce Planning & Hiring

Impact on Revenue & Longevity:

D&I policy protects business and promotes diverse thinking

ST005
STAFF
early revenue
You review and control Permanent vs Contractor employee type mix in your business

Objective: Workforce Planning & Hiring

Impact on Revenue & Longevity:

Mix review aligns skills with business strategy

ST006
STAFF
early revenue
You have regular formal performance review processe in place with all staff

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Consistent performance reviews build accountability

ST007
STAFF
early revenue
You have Performance targets agreed with all staff that include both business and individual needs.

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Aligned targets build staff engagement and accountability

ST008
STAFF
early revenue
You review Time-to-fill and Quality effectiveness in your hiring processes

Objective: Workforce Planning & Hiring

Impact on Revenue & Longevity:

Hiring effectiveness review improves recruitment ROI

ST009
STAFF
early revenue
All of your staff are clear on the purpose of your business.

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Purpose clarity motivates staff and attracts aligned talent

ST010
STAFF
early revenue
All of role candidates are clear on the purpose of your business

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Purpose clarity in hiring improves cultural fit

ST011
STAFF
early revenue
Your staff are all aware of your company's strategic objectives.

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Objective clarity aligns team efforts and prevents silos

ST012
STAFF
early revenue
You discuss and review progress vs your company objectives regularly

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Regular objective reviews maintain focus and alignment

ST013
STAFF
early revenue
You have articulated and shared an Organisational chart of your business showing clear lines of authority and decision making.

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Clear org chart reduces confusion and clarifies accountability

ST014
STAFF
early revenue
You review and improve your org chart, using it in hiring decisions and hiring processes, and to check for Silos and 1-2-1 load on team leads and leadership

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Active org chart management prevents bottlenecks and silos

ST015
STAFF
early revenue
You periodically review a network map of your business, showing interactions across teams, and where / who is connected with external stakeholders.

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Network mapping reveals collaboration patterns and bottlenecks

ST016
STAFF
early revenue
You have a Exco/board member nominated responsible for Staff development and value

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Staff representation in leadership improves employee focus

ST017
STAFF
early revenue
You have clear grievance procedures in place for staff, and track frequency of occurence

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Grievance procedures protect staff and mitigate escalation risk

ST018
STAFF
early revenue
The business encourages staff to experiment with AI tools but visibly, with clear boundaries on what data can be used and where human judgement remains essential..

Objective: Capability & Responsible AI

Impact on Revenue & Longevity:

Visible AI experimentation builds capability while managing risk

ST019
STAFF
early revenue
You have an employee referral scheme in place and embedded with Staff

Objective: Workforce Planning & Hiring

Impact on Revenue & Longevity:

Employee referral scheme reduces hiring costs and improves fit

ST020
STAFF
early revenue
You and your staff have established a set of company values to set standards in behaviour

Objective: Alignment & Culture

Impact on Revenue & Longevity:

Clear company values guide behavior and build culture

ST021
STAFF
early revenue
You have role descriptions in place for all roles in the business with clear lines of authority

Objective: Performance & Collaboration

Impact on Revenue & Longevity:

Clear roles and authority reduce friction and build confidence

CO001
COMMUNITY
early revenue
You have identified Community/Environmental/ or SDG benefits aligned to your business purpose.

Objective: Purpose & Contribution

Impact on Revenue & Longevity:

Purpose-aligned community impact builds brand authenticity

CO002
COMMUNITY
early revenue
You have created Net positive number of full/part time jobs for staff from your local community in the last 12 months.

Objective: Local Economic Participation

Impact on Revenue & Longevity:

Local job creation strengthens community bonds

CO003
COMMUNITY
early revenue
You include a statement in all your job postings with a commitment to diversity, equity, and inclusion

Objective: Inclusion & Fair Access

Impact on Revenue & Longevity:

Inclusive job postings attract diverse talent

CU048
CUSTOMERS
sustainable growth
You comply to customer supply chain disclosure standards. (ESG)

Objective: Trust & Reliability

Impact data not yet available for this capability

CO004
COMMUNITY
early revenue
You have a diversity , equity and inclusion policy in place.

Objective: Inclusion & Fair Access

Impact data not yet available for this capability

EN001
ENVIRONMENT
early revenue
You have a formal environmental sustainability policy in place? Aligned with UK best practices. (waste, water, single use plastics etc)

Objective: Governance & Accountability.

Impact on Revenue & Longevity:

Sustainability policy establishes baseline environmental standards

CU049
CUSTOMERS
sustainable growth
You have fully automated Product testing and release processes with transparency collaboration across teams

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU050
CUSTOMERS
sustainable growth
You consistently review CSAT and implement actions to improve this.

Objective: Experience & Time to Value

Impact data not yet available for this capability

EN002
ENVIRONMENT
early revenue
You periodically measure and report Scope 1 emissions (direct emissions from company-owned/controlled assets)

Objective: Measurement & Disclosure

Impact on Revenue & Longevity:

Scope 1 tracking establishes ESG reporting baseline

CU051
CUSTOMERS
sustainable growth
You systemically review how to improve Time to Value for your Customers

Objective: Experience & Time to Value

Impact data not yet available for this capability

EN003
ENVIRONMENT
early revenue
You periodically measure and report Scope 2 emissions (indirect emissions from purchased electricity, offices)?

Objective: Measurement & Disclosure

Impact on Revenue & Longevity:

Scope 2 tracking identifies energy efficiency opportunities

CU052
CUSTOMERS
sustainable growth
Your customer onboarding & enablement processes are automated and frictionless

Objective: Automation & AI Leverage

Impact data not yet available for this capability

EN004
ENVIRONMENT
early revenue
You periodically measure and report Scope 3 emissions, including business travel, Cloud services and supply chain impact?

Objective: Measurement & Disclosure

Impact on Revenue & Longevity:

Scope 3 tracking reveals broader environmental impact

EN005
ENVIRONMENT
early revenue
You have set waste, recycling targets across your operations

Objective: Sustainable Operations

Impact on Revenue & Longevity:

Waste reduction targets improve operational efficiency

CU053
CUSTOMERS
sustainable growth
Your customer support processes are automated and frictionless

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU054
CUSTOMERS
sustainable growth
Your billing process is painless for your customers

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU019
CUSTOMERS
early growth
You understand and manage all of the operational data you need in the Customer journey - (in a CRM system)

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

CRM system centralizes customer data and enables scalable management

CU055
CUSTOMERS
sustainable growth
You use AI-driven prioritisation and predictive insights to identify customer risk, opportunities, and service improvements before issues are reported.

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU026
CUSTOMERS
early growth
You regularly measure Time to Value for your Customers.

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Time-to-value metrics guide customer success improvements

CU027
CUSTOMERS
early growth
You communicate the value and impact of your offering clearly, and consistently reinforce it through your marketing, sales conversations, and customer evidence (e.g. case studies).

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Customer case studies drive credibility and customer acquisition

CU056
CUSTOMERS
sustainable growth
You have an NRR of over 115%

Objective: Experience & Time to Value

Impact data not yet available for this capability

CU028
CUSTOMERS
early growth
You regularly gather customer feedback on your Marketing output. And make adjustments where needed.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Marketing feedback loops improve messaging and conversion

CU057
CUSTOMERS
thriving maturity
You regularly review and innovate to improve your offering development, test and release processes.

Objective: Experience & Time to Value

Impact data not yet available for this capability

CU029
CUSTOMERS
early growth
You have Win / Loss reviews that include all GTM teams. (Including Customer non-renewals).

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Win/loss analysis drives GTM improvement and pipeline quality

CU058
CUSTOMERS
thriving maturity
Customers can easily self service data on the impact and value of your products and services.

Objective: Experience & Time to Value

Impact data not yet available for this capability

CU059
CUSTOMERS
thriving maturity
Your customers have contionuous access to other customer's stories to help them maximise value.

Objective: Ecosystem & Value Amplification

Impact data not yet available for this capability

CU030
CUSTOMERS
early growth
You recognise customer value as a data point in relevant Staff performance reviews

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Linking performance to customer value aligns team incentives

CU060
CUSTOMERS
thriving maturity
You are able to derive new business value from the data you have captured along the customer journey

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU031
CUSTOMERS
early growth
Your customers are consistently and rapidly enabled in using your products and services

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Effective enablement reduces time to value and improves adoption

CU061
CUSTOMERS
thriving maturity
You are able to capture new feature requests automatically from customers.

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU032
CUSTOMERS
early growth
The business collects & publishes customer satisfaction rates in a systematic way ?

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Systematic CSAT tracking enables accountability and improvement

CU062
CUSTOMERS
thriving maturity
Your customers consistently collaborate with each other in maximising value from you products and services.

Objective: Ecosystem & Value Amplification

Impact data not yet available for this capability

CU033
CUSTOMERS
early growth
You have NPS / CSAT scores of +80%. or 4+ out of 5.

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

High NPS demonstrates customer satisfaction and loyalty

CU063
CUSTOMERS
thriving maturity
You are using AI to personalise product experiences or recommend features/content based on user behaviour?

Objective: Automation & AI Leverage

Impact data not yet available for this capability

CU034
CUSTOMERS
early growth
You have processes to review and improve Customer impact and value across all customers

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Systematic value reviews drive retention and expansion revenue

CU064
CUSTOMERS
thriving maturity
You are able to automatically suggest new value to customers from their activity profile.

Objective: Experience & Time to Value

Impact data not yet available for this capability

CU035
CUSTOMERS
early growth
You have implemented AI in a number of core processes: For example your CI/CD pipeline - automation to improve coding, testing and release cycles. And performance monitoring

Objective: Automation & AI Leverage

Impact on Revenue & Longevity:

AI automation in CI/CD improves reliability and release velocity

CU036
CUSTOMERS
early growth
You have ISO accredited Information security standards compliance policies in place for customers

Objective: Trust & Reliability

Impact on Revenue & Longevity:

ISO compliance reduces security risk and accelerates sales cycles

CU037
CUSTOMERS
early growth
You have a net retention rate (NRR) of over 100%

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

NRR >100% demonstrates healthy expansion and retention

CU038
CUSTOMERS
early growth
It is easy for your customers to understand and access new features in Products and Services

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Feature visibility drives product adoption and customer satisfaction

CU039
CUSTOMERS
early growth
Your customers understand the process by which new features / changes can be requested.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Feature request process drives customer engagement and advocacy

CU040
CUSTOMERS
early growth
You have clear and formal accountabilities set for new product feature release processes.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Clear release accountability enables faster feature delivery

EN006
ENVIRONMENT
early growth
Your company uses or purchases renewable energy (e.g., solar, wind, green energy credits) for data centers and corporate offices?

Objective: Sustainable Operations

Impact data not yet available for this capability

CU041
CUSTOMERS
early growth
You have implemented clear data accountability across teams in the customer cycle. (manifested in your CRM for example)

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Data accountability prevents quality issues and enables scalability

EN007
ENVIRONMENT
early growth
You have conducted a risk assessment to understand how environmental factors impact your business. - Supply chains.

Objective: Environmental Awareness & Risk

Impact data not yet available for this capability

CU042
CUSTOMERS
early growth
Your Pricing policy is transparent, aligned to value delivered and easy to understand for all customers.

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Transparent pricing builds trust and improves forecasting

EN008
ENVIRONMENT
early growth
You have implemented a sustainable procurement strategy to prioritize eco-friendly suppliers

Objective: Ethical Supply & Stewardship

Impact data not yet available for this capability

CU043
CUSTOMERS
early growth
You have a regular formal cadence for reviewing pricing policy vs Customer ROI.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Regular pricing review ensures alignment with customer value

EN009
ENVIRONMENT
early growth
You conduct employee awareness training on sustainability and environmental responsibility

Objective: Environmental Awareness & Risk

Impact data not yet available for this capability

CU044
CUSTOMERS
early growth
You connect customer impact and value data with your Product - Services strategy

Objective: Experience & Time to Value

Impact on Revenue & Longevity:

Customer value data drives product prioritization and strategy

EN010
ENVIRONMENT
early growth
You have introduced a staff program for reducing commuting emissions (e.g., cycle-to-work scheme, low carbon travel)?

Objective: Sustainable Operations

Impact data not yet available for this capability

CU045
CUSTOMERS
early growth
You consistently test the Quality standards in your Sales Pipeline Mgt. for accuracy.

Objective: Customer Connectivity & Signal Flow

Impact on Revenue & Longevity:

Pipeline quality testing improves forecast accuracy

EN011
ENVIRONMENT
early growth
You track and publicly disclose Scope 1 emissions (direct emissions from company-owned assets)

Objective: Measurement & Disclosure

Impact data not yet available for this capability

CU046
CUSTOMERS
early growth
You have 99.8% uptime for your Product / Service.

Objective: Trust & Reliability

Impact on Revenue & Longevity:

High uptime ensures consistent customer experience at scale

CU047
CUSTOMERS
early growth
You have experimented with AI to generate insights from customer feedback, product usage, or support tickets

Objective: Automation & AI Leverage

Impact on Revenue & Longevity:

AI insights from customer data drive product improvements

EN012
ENVIRONMENT
early growth
You track and publicly disclose Scope 2 emissions (indirect emissions from purchased electricity)?

Objective: Measurement & Disclosure

Impact data not yet available for this capability

EN013
ENVIRONMENT
early growth
You track and publicly disclose Scope 3 emissions, including business travel and supply chain impact?

Objective: Measurement & Disclosure

Impact data not yet available for this capability

IN014
SHAREHOLDERS
early growth
You have found Product/Market fit.

Objective: Strategic Alignment & Intent

Impact data not yet available for this capability

EN014
ENVIRONMENT
early growth
You disclose all your environmental performance metrics in accordance with a recognised framework (e.g., TCFD, GRI, SASB, CDP)?

Objective: Measurement & Disclosure

Impact data not yet available for this capability

IN015
SHAREHOLDERS
early growth
You understand your TAM, specific to your company not just type of company

Objective: Strategic Alignment & Intent

Impact data not yet available for this capability

EN015
ENVIRONMENT
early growth
You have implemented a business travel policy that prioritizes lower-carbon options (e.g., virtual meetings, trains over flights, SAF) requiring air travel justification?

Objective: Sustainable Operations

Impact data not yet available for this capability

IN016
SHAREHOLDERS
early growth
You have filed a provisional patent for your core technology and are working on additional IP protections.

Objective: Competitive Advantage & Defensibility

Impact data not yet available for this capability

IN017
SHAREHOLDERS
early growth
You have a board of directors, one that includes at least one independent, non-executive member

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN018
SHAREHOLDERS
early growth
You have discussed and aligned with shareholders on future exit intentions and expectations

Objective: Shareholder Transparency & Alignment

Impact data not yet available for this capability

IN019
SHAREHOLDERS
early growth
You have an executive session in your board meetings - transparently discussing your concerns

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN020
SHAREHOLDERS
early growth
You have established a structured SWOT & risk management framework and resilience plan reviewed by the board (and used in Exco)

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN021
SHAREHOLDERS
early growth
You disclose significant financial and governance decisions to shareholders transparently and consistently.

Objective: Shareholder Transparency & Alignment

Impact data not yet available for this capability

IN022
SHAREHOLDERS
early growth
Your LTV-to-CAC ratio is greater than 3:1, ensuring scalable growth.

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN023
SHAREHOLDERS
early growth
You track and report material risks, (including economic, operational, and reputational risks) to shareholders

Objective: Shareholder Transparency & Alignment

Impact data not yet available for this capability

IN024
SHAREHOLDERS
early growth
You have implemented a formal performance policy for most senior executive body that aligns with shareholder value

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN026
SHAREHOLDERS
early growth
You track your Contribution Margin at a product or service level to inform pricing and profitability

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN027
SHAREHOLDERS
early growth
You have reached a stage where your business is cash flow positive

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN028
SHAREHOLDERS
early growth
You forecast when you will achieve net profitability and keeping shareholders informed

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN029
SHAREHOLDERS
early growth
Your board reporting includes ALL stakeholder impact and Value : CSAT, ESAT, PSAT aswell as Shareholders.

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN030
SHAREHOLDERS
early growth
You have structured dilution carefully to ensure long-term alignment with founders, investors, and employees?

Objective: Shareholder Transparency & Alignment

Impact data not yet available for this capability

PA008
PARTNERS
early growth
You have implemented a process for Referrals and / or Resells in the business, from capture to closure

Objective: Partner Sourcing & Commercial Execution

Impact data not yet available for this capability

PA009
PARTNERS
early growth
You have closed new business through partners

Objective: Partner Sourcing & Commercial Execution

Impact data not yet available for this capability

PA010
PARTNERS
early growth
You have agreed Partnership Mgt performance measures within your business

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA011
PARTNERS
early growth
You have processes to identify, test and qualify in/out partnering opportunities

Objective: Partner Sourcing & Commercial Execution

Impact data not yet available for this capability

PA012
PARTNERS
early growth
You have implemented Partner onboarding processes with Staff

Objective: Partner Enablement & Scale

Impact data not yet available for this capability

PA013
PARTNERS
early growth
Your onboarding process clearly sets a baseline of the expected Partner win/win in the relationship

Objective: Partner Alignment & Mutual Value

Impact data not yet available for this capability

PA014
PARTNERS
early growth
You are able to measure a Partner's satisfaction and success with each Partner. (PSAT)

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA015
PARTNERS
early growth
You are able to measure a Partner retention rate. (PRR) and include in Exco and board reviews

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA016
PARTNERS
early growth
You have a regular cadence for Partnership reviews and governance in place with all active partners

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA017
PARTNERS
early growth
You include your Partners successes as a major KPI in your board reporting.

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA018
PARTNERS
early growth
You have a partner strategy for each segment in which you operate.

Objective: Ecosystem Growth & Innovation

Impact data not yet available for this capability

PA019
PARTNERS
early growth
You recognise a Partner's success in your Staff performance reviews

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA020
PARTNERS
early growth
You have partners that have achieved success through Partnering with your business

Objective: Partner Alignment & Mutual Value

Impact data not yet available for this capability

PA021
PARTNERS
early growth
You have executed joint marketing activitities with Partners.

Objective: Ecosystem Growth & Innovation

Impact data not yet available for this capability

PA022
PARTNERS
early growth
You have implemented Partner enablement processes for all Partners

Objective: Partner Enablement & Scale

Impact data not yet available for this capability

ST022
STAFF
early growth
You have Career and Personal development plans in place with all staff

Objective: Development & Engagement

Impact data not yet available for this capability

ST023
STAFF
early growth
You have a staff induction programme in place for all roles.

Objective: Development & Engagement

Impact data not yet available for this capability

ST024
STAFF
early growth
You test for culture fit in hiring practices as equal to technical competence

Objective: Alignment & Culture

Impact data not yet available for this capability

ST025
STAFF
early growth
You forecast headcount demand for the coming quarters, year.

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST026
STAFF
early growth
You have staff engagement / satisfaction surveys in place. (ESAT)

Objective: Development & Engagement

Impact data not yet available for this capability

ST027
STAFF
early growth
You review staff absence rates through the year. By business function.

Objective: Development & Engagement

Impact data not yet available for this capability

ST028
STAFF
early growth
You review the % employee profiles in your business: age, social group, ethnicity, gender.

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST029
STAFF
early growth
You review the Staff Turnover % by age group, gender, seniority, location, economic environment

Objective: Development & Engagement

Impact data not yet available for this capability

ST030
STAFF
early growth
You review the renumeration balance across employee category: gender, location, ethnicity.

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST031
STAFF
early growth
You review the ratio of CEO's annual compensation to the median total annual compensation of all employees. (excl. CEO) - (Or Highest earner per location)

Objective: Alignment & Culture

Impact data not yet available for this capability

ST032
STAFF
early growth
Your team uses AI in a small number of repeatable core tasks for improved speed or consistent quality, and this use is shared across the business

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST033
STAFF
early growth
You have Integrated AI in CI/CD pipelines, infrastructure monitoring.

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST034
STAFF
early growth
You have implemented Automations / AI for product usage insights,

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST035
STAFF
early growth
You set team objectives in all teams.

Objective: Performance & Collaboration

Impact data not yet available for this capability

ST036
STAFF
early growth
You set cross-function team targets.

Objective: Performance & Collaboration

Impact data not yet available for this capability

ST037
STAFF
early growth
You review average hours of training undertaken per person, by gender, employee category

Objective: Development & Engagement

Impact data not yet available for this capability

ST038
STAFF
early growth
You review and improve the Training completion rate by business function.

Objective: Development & Engagement

Impact data not yet available for this capability

ST039
STAFF
early growth
You can report the average training and development expenditure per employee

Objective: Development & Engagement

Impact data not yet available for this capability

ST040
STAFF
early growth
Your staff are clear on the Role accountabilities for all staff along their core processes.

Objective: Development & Engagement

Impact data not yet available for this capability

ST041
STAFF
early growth
You perform Staff exit interviews and review findings.

Objective: Development & Engagement

Impact data not yet available for this capability

ST042
STAFF
early growth
Your teams have a common understanding of which AI tools are approved for use, what risks they introduce, and who remains accountable for outcomes

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST043
STAFF
early growth
Your have staff satisfaction scores of 4 out of 5. (ESAT)

Objective: Development & Engagement

Impact data not yet available for this capability

ST044
STAFF
early growth
You review ESAT in your Board reporting. And in your EXCO, how to improve it

Objective: Development & Engagement

Impact data not yet available for this capability

ST045
STAFF
early growth
Your Staff turnover rate is 10% or under.

Objective: Development & Engagement

Impact data not yet available for this capability

ST046
STAFF
early growth
You have diversity and inclusion strategies articulated for all levels of the business incl. Board level

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

IN031
SHAREHOLDERS
sustainable growth
You have implemented a formal performance policy for most senior executive body that aligns with long term value across all stakeholders

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN032
SHAREHOLDERS
sustainable growth
You have patents granted / proprietary algorithms that differentiate you from competitors.

Objective: Competitive Advantage & Defensibility

Impact data not yet available for this capability

IN033
SHAREHOLDERS
sustainable growth
You forecast and report cash flow and profitability metrics at least 12 months ahead

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN034
SHAREHOLDERS
sustainable growth
You provide shareholder and Public reporting that includes ESG (Environmental, Social, Governance) factors

Objective: Competitive Advantage & Defensibility

Impact data not yet available for this capability

IN035
SHAREHOLDERS
sustainable growth
You have established structured scenario planning for shareholder risk exposure and business continuity

Objective: Competitive Advantage & Defensibility

Impact data not yet available for this capability

IN036
SHAREHOLDERS
sustainable growth
You measure and report on shareholder value beyond financial returns (e.g., market position, R&D innovation, Investment)

Objective: Strategic Alignment & Intent

Impact data not yet available for this capability

IN037
SHAREHOLDERS
sustainable growth
Your financial forecasts updated frequently based on daily cash position & business performance data

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN038
SHAREHOLDERS
sustainable growth
Your Contribution margin is Positive and a Key metric in board reporting to consider business efficiency

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN039
SHAREHOLDERS
sustainable growth
You are achieving positive EBITDA whilst reinvesting in growth

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN040
SHAREHOLDERS
sustainable growth
Your business has achieved net profit (even if reinvesting)

Objective: Financial Governance & Health

Impact data not yet available for this capability

PA023
PARTNERS
sustainable growth
You regularly review and screen Partners and Supplier Partners for ethics & sustainability

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA024
PARTNERS
sustainable growth
Your Customers understand who your Partners are in each segment

Objective: Ecosystem Growth & Innovation

Impact data not yet available for this capability

PA025
PARTNERS
sustainable growth
You have automated self service enablement for Partners in your ecosystem

Objective: Partner Enablement & Scale

Impact data not yet available for this capability

PA026
PARTNERS
sustainable growth
You have marketing budget set aside for joint growth and marketing activity with Partners.

Objective: Ecosystem Growth & Innovation

Impact data not yet available for this capability

PA027
PARTNERS
sustainable growth
Your staff have access to Partnership management training and best practice.

Objective: Partner Enablement & Scale

Impact data not yet available for this capability

PA028
PARTNERS
sustainable growth
You have processes in place to review and improve your partner success journey

Objective: Partner Performance & Governance

Impact data not yet available for this capability

PA029
PARTNERS
sustainable growth
Your Partners engage regularly in your Product capability driving innovation.

Objective: Ecosystem Growth & Innovation

Impact data not yet available for this capability

PA030
PARTNERS
sustainable growth
Your Product roadmap includes changes recommended or cocreated by Partners.

Objective: Ecosystem Growth & Innovation

Impact data not yet available for this capability

ST047
STAFF
sustainable growth
You have a blind cvs policy in place for all first interviews

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST048
STAFF
sustainable growth
You use automated Personality profiling in all your hiring processes

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST049
STAFF
sustainable growth
Your cross-function teams have feedback loops / reviews and space to improve collaboration

Objective: Performance & Collaboration

Impact data not yet available for this capability

ST050
STAFF
sustainable growth
You have staff participating in 'best practice' health and wellbeing programmes

Objective: Development & Engagement

Impact data not yet available for this capability

ST051
STAFF
sustainable growth
You practice Talent Mgt and have succession plans in place for Staff.

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST052
STAFF
sustainable growth
You have used AI to enhance hiring and talent planning

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST053
STAFF
sustainable growth
AI is embedded into day-to-day workflows, reducing manual effort in core operational activities rather than being used only on an ad hoc basis.

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST054
STAFF
sustainable growth
You have filled skilled positions by hiring/moving unskilled staff and training them

Objective: Development & Engagement

Impact data not yet available for this capability

ST055
STAFF
sustainable growth
You review the Quality & relevance impact of training on Increased Revenue, productivity gains, internal hire rates, and staff engagement

Objective: Development & Engagement

Impact data not yet available for this capability

ST056
STAFF
sustainable growth
You actively review how AI usage affects outcomes such as quality, speed, cost, and customer experience, and act on findings.

Objective: Capability & Responsible AI

Impact data not yet available for this capability

ST057
STAFF
sustainable growth
You capture and Review Candidate feedback in Hiring activities

Objective: Workforce Planning & Hiring

Impact data not yet available for this capability

ST058
STAFF
sustainable growth
Your staff feel they have agency in the innovation decisions to improve operations.

Objective: Alignment & Culture

Impact data not yet available for this capability

ST059
STAFF
sustainable growth
You recognise staff success vs company values continuously

Objective: Alignment & Culture

Impact data not yet available for this capability

ST060
STAFF
sustainable growth
You recognise cross function team achievement continuously

Objective: Performance & Collaboration

Impact data not yet available for this capability

ST061
STAFF
sustainable growth
Your staff are able to report and recognise success in their peers.

Objective: Alignment & Culture

Impact data not yet available for this capability

ST062
STAFF
sustainable growth
Your staff have time to collaborate on Innovations across functions.

Objective: Performance & Collaboration

Impact data not yet available for this capability

ST063
STAFF
sustainable growth
You track the effectiveness of cross-function collaboration in achieving targets

Objective: Performance & Collaboration

Impact data not yet available for this capability

EN016
ENVIRONMENT
sustainable growth
You have appointed / assigned a board member responsible for ESG performance and sustainability strategy.

Objective: Governance & Accountability.

Impact data not yet available for this capability

EN017
ENVIRONMENT
sustainable growth
You publicly report on e-waste management and recycling efforts, including take-back programs for hardware and responsible disposal of obsolete tech.

Objective: Responsible Supply & Stewardship

Impact data not yet available for this capability

EN018
ENVIRONMENT
sustainable growth
You have integrated environmental risk assessments into your business strategy, considering supply chain disruptions, regulatory risks, or investor expectations?

Objective: Environmental Awareness & Risk

Impact data not yet available for this capability

EN019
ENVIRONMENT
sustainable growth
You have have a sustainability strategy to reduce the environmental impact of software development, AI processing, or blockchain energy consumption.

Objective: Sustainable Operations

Impact data not yet available for this capability

EN020
ENVIRONMENT
sustainable growth
You have a sustainability strategy in place and roadmap to reduce your carbon footprint - net zero, or carbon negative

Objective: Sustainable Operations

Impact data not yet available for this capability

EN021
ENVIRONMENT
sustainable growth
You publicly disclose your company's progress vs planned to net zero (to 3rd party science-based validation assessments SBTI for example)

Objective: Measurement & Disclosure

Impact data not yet available for this capability

EN029
ENVIRONMENT
sustainable growth
You publicly disclose your company's progress vs planned to net zero (to 3rd party science-based validation assessments SBTI for example)

Objective: Measurement & Disclosure

Impact data not yet available for this capability

IN041
SHAREHOLDERS
thriving maturity
You have an advisory board that represents all your Stakeholders' interests.

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN042
SHAREHOLDERS
thriving maturity
You review the material strategic economic, social and environmental milestones expected to be achieved in the following year, such milestones achieved from the previous year, and how those milestones are expected to or have contributed to long-term value.

Objective: Strategic Alignment & Intent

Impact data not yet available for this capability

IN043
SHAREHOLDERS
thriving maturity
Your board has voting seats representing your stakeholders interests.

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN044
SHAREHOLDERS
thriving maturity
You have put in place legal / board resolutions to ensure you consider stakeholder interests (inc Social and environmental) in decision making.

Objective: Governance & Decision Quality

Impact data not yet available for this capability

IN045
SHAREHOLDERS
thriving maturity
Your company’s financials and ESG disclosures are independently audited

Objective: Competitive Advantage & Defensibility

Impact data not yet available for this capability

IN046
SHAREHOLDERS
thriving maturity
Your business has a sustained net profit supporting dividends.

Objective: Financial Governance & Health

Impact data not yet available for this capability

IN047
SHAREHOLDERS
thriving maturity
You optimize capital allocation by balancing growth investments and shareholder returns

Objective: Shareholder Transparency & Alignment

Impact data not yet available for this capability

PA031
PARTNERS
thriving maturity
You have long standing Partnerships that bring repeated win win results

Objective: Partner Alignment & Mutual Value

Impact data not yet available for this capability

PA032
PARTNERS
thriving maturity
You have systematic automated means of registering Partner driven opportunities in the business

Objective: Partner Sourcing & Commercial Execution

Impact data not yet available for this capability

PA033
PARTNERS
thriving maturity
Your Partnerships bring you over 30% of new business pipeline every quarter

Objective: Partner Sourcing & Commercial Execution

Impact data not yet available for this capability

ST064
STAFF
thriving maturity
Your staff % recommendation for your company's inclusivity is >80%

Objective: Alignment & Culture

Impact data not yet available for this capability

ST065
STAFF
thriving maturity
Your staff self service manage their CPDs adding new learning activities for themselves.

Objective: Development & Engagement

Impact data not yet available for this capability

ST066
STAFF
thriving maturity
You have staff representation groups in place for volunteering - community/environmental engagement

Objective: Development & Engagement

Impact data not yet available for this capability

ST067
STAFF
thriving maturity
You allow your workers or customers to select charities to receive your company's donations

Objective: Alignment & Culture

Impact data not yet available for this capability

ST068
STAFF
early growth
You treat AI as strategic capability, with deliberate choices about where it creates advantage and where human-led execution remains critical.

Objective: Capability & Responsible AI

Impact data not yet available for this capability

EN022
ENVIRONMENT
thriving maturity
You have implemented mandatory ESG training for leadership and employees? Incl. On your own company sustainability strategy.

Objective: Governance & Accountability.

Impact data not yet available for this capability

EN023
ENVIRONMENT
thriving maturity
You have set targets to reduce business travel emissions, such as flight reduction goals or transitioning to sustainable travel options?

Objective: Sustainable Operations

Impact data not yet available for this capability

EN024
ENVIRONMENT
thriving maturity
You have integrated environmental sustainability into the performance measures of your Senior management.

Objective: Governance & Accountability.

Impact data not yet available for this capability

EN025
ENVIRONMENT
thriving maturity
Your company uses carbon offset, or nature based programs to compensate for unavoidable emissions.

Objective: Measurement & Disclosure

Impact data not yet available for this capability

EN026
ENVIRONMENT
thriving maturity
You have taken steps to protect biodiversity or improve local environmental conditions (e.g., tree planting, green spaces, conservation projects)?

Objective: Ethical Supply & Stewardship

Impact data not yet available for this capability

EN027
ENVIRONMENT
thriving maturity
You have implemented a green travel incentive (e.g., rewards for employees choosing low-carbon travel options)?

Objective: Sustainable Operations

Impact data not yet available for this capability

EN028
ENVIRONMENT
thriving maturity
You review the effectiveness of your footprint actions periodically vs your sustainability targets.

Objective: Measurement & Disclosure

Impact data not yet available for this capability

EN030
ENVIRONMENT
thriving maturity
Do you engage in industry-wide collaborations to drive sustainability innovation and best practices?

Objective: Ethical Supply & Stewardship

Impact data not yet available for this capability

EN031
ENVIRONMENT
thriving maturity
You have achieved carbon neutrality or Net Zero

Objective: Measurement & Disclosure

Impact data not yet available for this capability

IN048
SHAREHOLDERS
early growth
Your leadership team can clearly articulate the financial and strategic priorities for the next 12–18 months

Objective: Strategic Alignment & Intent

Impact on Revenue & Longevity:

Improves alignment, sharper decision-making, and more focused execution

IN049
SHAREHOLDERS
early growth
There is alignment between leadership and shareholders on what “success” looks like in the next phase of growth.

Objective: Strategic Alignment & Intent

Impact on Revenue & Longevity:

Reduces friction, avoids conflicting decisions, builds trust.

IN050
SHAREHOLDERS
early growth
You have defined what trade-offs you are willing to make between growth, profitability, and risk

Objective: Strategic Alignment & Intent

Impact on Revenue & Longevity:

Enables better capital allocation and more predictable outcomes

IN051
SHAREHOLDERS
early revenue
You proactively communicate both positive and negative performance signals to shareholders

Objective: Shareholder Transparency & Alignment

Impact on Revenue & Longevity:

Builds credibility and strengthens long-term investor relationships

IN052
SHAREHOLDERS
early growth
Shareholders have confidence in how and when they will receive updates on performance and risks

Objective: Shareholder Transparency & Alignment

Impact on Revenue & Longevity:

Creates predictability and reduces investor anxiety

IN053
SHAREHOLDERS
early growth
Your revenue forecasts are based on pipeline data and defined conversion assumptions rather than informal judgement

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Improves forecast consistency and decision confidence

IN054
SHAREHOLDERS
early growth
You can clearly explain changes in your revenue forecast based on pipeline movement, conversion rates, and deal progression.

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Enables faster course correction and stronger investor confidence

IN055
SHAREHOLDERS
early growth
You have clear visibility of your cost structure and how it scales with growth

Objective: Financial Governance & Health

Impact on Revenue & Longevity:

Supports better pricing, hiring, and investment decisions

CU065
CUSTOMERS
early revenue
Your approach to generating awareness and interest is structured and repeatable.

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU066
CUSTOMERS
early growth
You have defined and consistently apply clear criteria for what constitutes a qualified opportunity

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU067
CUSTOMERS
early growth
You can identify which opportunities are a strong fit early in the process

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU068
CUSTOMERS
early growth
You have multiple sources generating pipeline opportunities

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU069
CUSTOMERS
early growth
Your pipeline is generated from a balanced mix of sources.

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU070
CUSTOMERS
early growth
Your go-to-market efforts are focused on the sources that consistently generate your highest-value opportunities, based on tracked performance data.

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU071
CUSTOMERS
early growth
Prospects consistently progress beyond early-stage conversations into meaningful, qualified opportunities.

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU072
CUSTOMERS
early growth
Customers can clearly distinguish your offering from alternatives

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

CU073
CUSTOMERS
early growth
You track and review pipeline performance using clear, reliable, and up-to-date data.

Objective: Customer Connectivity & Signal Flow

Impact data not yet available for this capability

PA034
PARTNERS
early growth
You have a structured, repeatable approach to generating new customer growth through partners.

Objective: Partner Sourcing & Commercial Execution

Impact data not yet available for this capability

CU074
SHAREHOLDERS
early revenue
You consistently apply clear and evidence-based qualification criteria to all opportunities in your pipeline

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU075
SHAREHOLDERS
early revenue
You consistently identify strong-fit opportunities early using clearly defined qualification criteria, rather than subjective judgement.

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU076
SHAREHOLDERS
early growth
Opportunities in your pipeline consistently progress beyond early-stage conversations based on clear next steps and customer commitment

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU077
SHAREHOLDERS
early growth
Your sales process is aligned to how your customers actually buy, based on observed buying and decision behaviour and outcomes.

Objective: Revenue Predictability & Planning

Impact data not yet available for this capability

CU078
SHAREHOLDERS
early revenue
You track and review pipeline performance using clear, reliable, and up-to-date data

Objective: Revenue Visibility & Signal Flow

Impact data not yet available for this capability

CU079
CUSTOMERS
early growth
Your pricing policy is clearly defined and consistently applied by your sales team across customers and deals

Objective: Trust & Reliability

Impact data not yet available for this capability

CU080
SHAREHOLDERS
early growth
You actively map and engage the customer’s decision process, stakeholders, and criteria for each opportunity.

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU081
SHAREHOLDERS
early growth
Your key opportunities are actively supported by multiple stakeholders and are not dependent on a single relationship

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU082
SHAREHOLDERS
early revenue
Opportunities in your pipeline are based on confirmed customer intent and clear next steps, rather than optimistic assumptions

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU083
SHAREHOLDERS
early revenue
You actively disqualify opportunities that do not demonstrate clear commercial viability or progression, rather than allowing them to continue through extended cycles. Incl. Paid POCs/Pilots.

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU084
SHAREHOLDERS
early growth
Your use of pilots or proof-of-concepts is structured, time-bound, and consistently progresses toward clear commercial outcomes without significant bespoke effort

Objective: Pipeline Quality & Deal Integrity

Impact data not yet available for this capability

CU085
CUSTOMERS
early growth
You support customers in building a clear, evidence-based business case or ROI justification in a structured, repeatable, and low-effort way

Objective: Experience & Time to Value

Impact data not yet available for this capability

IN057
SHAREHOLDERS
early growth
Your revenue forecasts are grounded in structured pipeline data and defined evidence-based conversion rates and assumptions.

Objective: Revenue Predictability & Planning

Impact data not yet available for this capability

IN058
SHAREHOLDERS
early growth
You clearly explain changes in your revenue forecast based on pipeline movement, conversion performance, and deal progression.

Objective: Revenue Predictability & Planning

Impact data not yet available for this capability

IN059
SHAREHOLDERS
early growth
Your pipeline and stage model is clearly defined and supports consistent qualification and real deal progression.

Objective: Revenue Visibility & Signal Flow

Impact data not yet available for this capability

IN060
SHAREHOLDERS
early growth
You understand the profitability of your customers or deals, not just the revenue they generate

Objective: Revenue Quality & Scale

Impact data not yet available for this capability

IN061
SHAREHOLDERS
early growth
Your pipeline coverage is sufficient to support your revenue targets

Objective: Revenue Predictability & Planning

Impact data not yet available for this capability

IN062
SHAREHOLDERS
early growth
Your revenue is diversified across multiple customers, deals, or channels, without over-reliance on any single source.

Objective: Revenue Quality & Scale

Impact data not yet available for this capability

ST069
SHAREHOLDERS
early revenue
Your sales team consistently articulates the value and impact of your offering in customer conversations, without relying on founders or specialists.

Objective: Revenue Quality & Scale

Impact data not yet available for this capability

IN063
SHAREHOLDERS
early growth
Your core revenue is predictable and repeatable, not dependent on one-off or unplanned transactions

Objective: Revenue Quality & Scale

Impact data not yet available for this capability

PA035
PARTNERS
early growth
Your partners generate qualified customer opportunities, not just introductions or one-off referrals. Contributing meaningfully to your revenue.

Objective: Partner Channel Parity

Impact data not yet available for this capability

PA036
PARTNERS
early growth
Your partners generate qualified customer opportunities, not just introductions or one-off referrals. Contributing meaningfully to your revenue.

Objective: Partner Channel Parity

Impact data not yet available for this capability

CU086
CUSTOMERS
early revenue
You can clearly communicate, in your audience's own language, the problem or desire that brings them to look for a solution like yours

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Message clarity increases stop-scroll rate and shortens the path from awareness to interest.

CU087
CUSTOMERS
early revenue
You can explain, in one sentence a prospect would use themselves, why they'd choose you over the alternative they're most likely considering

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Clear differentiation shortens comparison time and improves conversion from interest to consideration

CU088
CUSTOMERS
early growth
You produce and communicate content on a consistent, planned schedule across all channels - not ad hoc, and not in reactive bursts

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Planned content builds compounding visibility rather than one-off bursts.

CU089
CUSTOMERS
early growth
You have a named owner accountable for external messaging and brand consistency across the business.

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Clear ownership prevents message drift and speeds decision-making on positioning.

CU090
CUSTOMERS
sustainable growth
You test and iterate your messaging (e.g. A/B tests, live prospect reactions) rather than relying on assumption

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Tested messaging reduces wasted spend and improves conversion at the top of funnel.

CU091
CUSTOMERS
early growth
You have documented brand standards (visual identity, tone of voice) that are consistently applied across your comms, not just your logo

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Consistent brand standards build recognition faster and reduce rework across the team.

CU092
CUSTOMERS
early growth
Marketing plans and content are shared with Sales and Product before they go live, so the team can follow up and stay consistent with what's being said externally

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

Cross-functional visibility of marketing output improves alignment, follow-up conversion and message consistency.

CU093
CUSTOMERS
sustainable growth
Content is reviewed for accuracy, quality, and brand voice before publishing, regardless of how it was drafted

Objective: Brand & Market Visibility

Impact on Revenue & Longevity:

A review gate protects the trust and differentiation the rest of this objective builds in the market.

CU094
CUSTOMERS
early revenue
You clearly communicate your security and data protection measures (e.g. encryption, 2FA, data handling standards) to customers at the point you collect sensitive information.

Objective: Trust & Reliability

Impact on Revenue & Longevity:

Reduces registration drop-off; builds trust at the highest-friction point in onboarding, particularly for KYC-heavy or regulated products.

PA037
PARTNERS
early growth
You have a structured approach to sourcing, identifying and evaluating potential co-creation partners for new customer value propositions

Objective: Ecosystem Growth & Innovation

Impact on Revenue & Longevity:

Higher-quality co-creation partnerships selected, reducing wasted structuring effort on partnerships that were never going to work.

PA038
PARTNERS
sustainable growth
You have a repeatable process for structuring and launching joint ventures or co-created offerings with partners

Objective: Ecosystem Growth & Innovation

Impact on Revenue & Longevity:

Faster time to launch each new co-created offering, with lower legal and structuring overhead per JV.

PA039
PARTNERS
early growth
You can clearly articulate the unique value each co-creation partner brings that you couldn't build alone.

Objective: Ecosystem Growth & Innovation

Impact on Revenue & Longevity:

Higher-quality co-creation partnerships selected, reducing wasted structuring effort on partnerships that were never going to work.

PA040
PARTNERS
sustainable growth
You track and can evidence the customer value generated through partner co-created offerings

Objective: Ecosystem Growth & Innovation

Impact on Revenue & Longevity:

Evidence-backed investor and partner reporting on what co-creation is actually delivering.

PA041
PARTNERS
sustainable growth
You use your track record of successful co-creation partnerships to attract and source new partners

Objective: Ecosystem Growth & Innovation

Impact on Revenue & Longevity:

Lower partner-acquisition cost over time as reputation does more of the sourcing work.

PA042
PARTNERS
sustainable growth
You have a clear framework for how value and risk are shared with co-creation partners

Objective: Ecosystem Growth & Innovation

Impact on Revenue & Longevity:

Fewer JV disputes or unwinds, because value and risk expectations were set up front.