322 total questions
| Ref | Category | Stage | Objective | Question Text | Order | Actions |
|---|---|---|---|---|---|---|
| CU001 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have achieved revenue from the customer types you expected | 1 | |
| CU002 | CUSTOMERS | early revenue | Experience & Time to Value | Your customers are renewing their purchases | 2 | |
| CU003 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | Your customers understand the purpose of your business. (not just your product features). | 3 | |
| CU004 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You understand the jobs that customers give to your product and services. How they use it. | 4 | |
| CU005 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have a clear and validated understanding of the problems your best customers are actively trying to solve, and how they prioritise them. | 5 | |
| CO005 | COMMUNITY | early growth | Purpose & Contribution | Your company has a formal Corporate Social Responsibility (CSR) policy outlining intentions and commitments to the local community? | 5 | |
| CU006 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | Your customers understand the unexpected gains they get from working with you, beyond the core job your product does. | 6 | |
| CO006 | COMMUNITY | early growth | Purpose & Contribution | You provide financial or resource support to community projects aligned with your industry/purpose | 6 | |
| CO007 | COMMUNITY | early growth | Inclusion & Fair Access | You offer trainings for all employees on topics related to diversity, equity, and inclusion | 7 | |
| CU007 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You understand Your Ideal Customer Profiles (ICP) | 7 | |
| CO008 | COMMUNITY | early growth | Local Economic Participation | Do you have a policy in place to support local suppliers and small businesses in your supply chain? | 8 | |
| CU008 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You understand the operational impact of your product and services on all Your customers | 8 | |
| CU009 | CUSTOMERS | early revenue | Experience & Time to Value | You have means of capturing and measuring customer value across all accounts - (and CSAT) | 9 | |
| CO009 | COMMUNITY | early growth | Ethical Supply & Stewardship | You have an Ethical sourcing policy in place. Screening Significant suppliers for Good governance. | 9 | |
| CO010 | COMMUNITY | sustainable growth | Purpose & Contribution | You have introduced an employee volunteering program for community engagement. During paid hours | 10 | |
| CU010 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have built a steel thread internal operational connection from customer feedback and value, into your GTM messaging and cadence. (From Sales and Partners). | 10 | |
| CU011 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | Your stakeholders can access a consistent planned cadence of content about you and your services through your website and at least one social media channel. | 11 | |
| CO011 | COMMUNITY | sustainable growth | Inclusion & Fair Access | You periodiclly review the composition of your board and executive team as representing diversity in your community: (can be neuro diversity, gender; membership of under-represented social groups); | 11 | |
| CU012 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have a clear, evidence-based understanding of your customer buying cycles, and have aligned your sales process to it. | 12 | |
| CO012 | COMMUNITY | sustainable growth | Inclusion & Fair Access | You have a policy for equitable access to your products/services for underserved user communities. | 12 | |
| IN056 | SHAREHOLDERS | early revenue | Strategic Alignment & Intent | You have a clearly defined pipeline and stage model that supports consistent qualification and reliable forecasting. | 13 | |
| CO013 | COMMUNITY | sustainable growth | Inclusion & Fair Access | You conduct anonymous or "blind" application reviews in initial hiring rounds without attaching names or identifiable characteristics | 13 | |
| CU013 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | Your sales team understands and consistently applies your qualification criteria in your sales opportunities. And you differentiate qualified vs not in your pipeline. | 13 | |
| CU014 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have account strategies in place (inc. Loss leading / or not) for all accounts | 14 | |
| CO014 | COMMUNITY | sustainable growth | Ethical Supply & Stewardship | You have implemented a sustainable procurement strategy to prioritize eco-friendly suppliers? | 14 | |
| CO015 | COMMUNITY | sustainable growth | Ethical Supply & Stewardship | You regularly review Significant Supplier Compliance with all local regulations, including those related to social and environmental performance | 15 | |
| CU015 | CUSTOMERS | early revenue | Trust & Reliability | You have embedded a clear Pricing policy with sales staff across all accounts and deals. | 15 | |
| CU016 | CUSTOMERS | early revenue | Trust & Reliability | You have cyber security and data protection policies in place for customers | 16 | |
| CO016 | COMMUNITY | sustainable growth | Inclusion & Fair Access | You have conducted a pay equity analysis by gender, race/ethnicity, or other demographic factors (age, socio background) and, if necessary, implemented equal compensation improvement plans. | 16 | |
| CO017 | COMMUNITY | sustainable growth | Local Economic Participation | You are paying Corporation tax to Government | 17 | |
| CU017 | CUSTOMERS | early revenue | Trust & Reliability | You have standard customer agreements in place. | 17 | |
| CU018 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have staff dedicated to managing the customer sales cycle | 18 | |
| CO018 | COMMUNITY | sustainable growth | Inclusion & Fair Access | You set goals to ensure your workplace policies promote diversity, equity, and inclusion, benefiting both employees and the wider community? | 18 | |
| CO019 | COMMUNITY | sustainable growth | Local Economic Participation | Two thirds of the workforce lives within daily commuting distance of your Company main hubs | 19 | |
| CU020 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You and your customers understand the alternatives/competitors to your solution | 19 | |
| CO020 | COMMUNITY | sustainable growth | Purpose & Contribution | You actively partner/invest with local charities, schools, or social enterprises to support community initiatives | 20 | |
| CU021 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You review monthly active users (or relevant usage Metrics) trends across Your Customers | 20 | |
| CU022 | CUSTOMERS | early revenue | Experience & Time to Value | You have established an effective inclusive forum for Product / Service direction decisions that include Qualitative and Quantitive inputs for Customer value and technical effort and prioritisation | 21 | |
| CO021 | COMMUNITY | thriving maturity | Impact, Transparency & Accountability | You have measured the social or economic impact of your company's community engagement efforts in the past 12 months | 21 | |
| CO022 | COMMUNITY | thriving maturity | Local Economic Participation | Your company invests in skills development programs for disadvantaged or underrepresented groups in your community | 22 | |
| CU023 | CUSTOMERS | early revenue | Automation & AI Leverage | You have rigourous (and automated)Regression testing in place in Your Release cycles. | 22 | |
| CU024 | CUSTOMERS | early revenue | Automation & AI Leverage | You have experimented with AI tools to streamline Customer onboarding and Support (Chatbots, autorouting) | 23 | |
| CO023 | COMMUNITY | thriving maturity | Impact, Transparency & Accountability | You publicly report your community contributions (e.g., donations, partnerships, volunteer hours vs Total revenue) in your annual reports or website. | 23 | |
| CO024 | COMMUNITY | thriving maturity | Impact, Transparency & Accountability | You have mechanisms for engaging with community stakeholders should they have concerns. | 24 | |
| CU025 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | You have customers that would be upset if Your product did not exist | 24 | |
| IN001 | SHAREHOLDERS | early revenue | Strategic Alignment & Intent | Your shareholders have a clear understanding of the purpose and long-term vision of your business | 25 | |
| IN002 | SHAREHOLDERS | early revenue | Shareholder Transparency & Alignment | You have a structured process for keeping shareholders informed about company performance | 26 | |
| IN003 | SHAREHOLDERS | early revenue | Shareholder Transparency & Alignment | You have defined and documented the rights and responsibilities of your shareholders. (Incl. ESOP for Staff) | 27 | |
| IN004 | SHAREHOLDERS | early revenue | Governance & Decision Quality | You have a monthly management exec committee / leadership meeting to review performance & resource allocation | 28 | |
| IN005 | SHAREHOLDERS | early revenue | Governance & Decision Quality | You have a written code of ethics and an anti-corruption policy. | 29 | |
| IN006 | SHAREHOLDERS | early revenue | Financial Governance & Health | You track your business cash position on a monthly basis | 30 | |
| IN007 | SHAREHOLDERS | early revenue | Governance & Decision Quality | You have structured monthly ExCo KPIs - MRR, LTV, CAC, Burn,Churn Rate, NRR. | 31 | |
| IN008 | SHAREHOLDERS | early revenue | Financial Governance & Health | You have mapped out your break-even path and communicated it to shareholders | 32 | |
| IN009 | SHAREHOLDERS | early revenue | Governance & Decision Quality | You have a process to identify key risks to shareholder value and implement mitigation strategies. | 33 | |
| IN010 | SHAREHOLDERS | early revenue | Shareholder Transparency & Alignment | You have allocated at least 10% of equity to an ESOP to attract / retain top talent. | 34 | |
| IN011 | SHAREHOLDERS | early revenue | Financial Governance & Health | You understand the profitability of your deals. Contribution Margin and Pricing strategy. (impacting your break-even point). | 35 | |
| IN012 | SHAREHOLDERS | early revenue | Financial Governance & Health | You have learnt what works or doesn't in your revenue forecasts and have transparency in your methods | 36 | |
| IN013 | SHAREHOLDERS | early revenue | Competitive Advantage & Defensibility | You have created and review a short list key actions to create a competitive moat for your product / service. | 37 | |
| PA001 | PARTNERS | early revenue | Partner Sourcing & Commercial Execution | You have informal arrangements with other businesses to help win business | 38 | |
| PA002 | PARTNERS | early revenue | Partner Sourcing & Commercial Execution | You have formalised arrangements into Partnership agreements | 39 | |
| PA003 | PARTNERS | early revenue | Partner Sourcing & Commercial Execution | You have established a policy for deal sharing with Partners (referrals %) | 40 | |
| PA004 | PARTNERS | early revenue | Partner Alignment & Mutual Value | You understand and articulate the expected WIN WIN impact and value you can have on and with your Partners. | 41 | |
| PA005 | PARTNERS | early revenue | Partner Alignment & Mutual Value | Your partners understand the Purpose of your business. | 42 | |
| PA006 | PARTNERS | early revenue | Partner Sourcing & Commercial Execution | Partners contribute to your growth by generating and progressing new customer opportunities. | 43 | |
| PA007 | PARTNERS | early revenue | Partner Sourcing & Commercial Execution | You have been introduced to new customers through your Partners | 44 | |
| ST001 | STAFF | early revenue | Workforce Planning & Hiring | You have a staff recruitment process able to fill positions when you need them | 45 | |
| ST002 | STAFF | early revenue | Development & Engagement | You have a annual training and development budget in place | 46 | |
| ST003 | STAFF | early revenue | Performance & Collaboration | You have a policy for deal share revenue / equity options with teams | 47 | |
| ST004 | STAFF | early revenue | Workforce Planning & Hiring | You have a diversity , equity and inclusion policy in place. | 48 | |
| ST005 | STAFF | early revenue | Workforce Planning & Hiring | You review and control Permanent vs Contractor employee type mix in your business | 49 | |
| ST006 | STAFF | early revenue | Performance & Collaboration | You have regular formal performance review processe in place with all staff | 50 | |
| ST007 | STAFF | early revenue | Performance & Collaboration | You have Performance targets agreed with all staff that include both business and individual needs. | 51 | |
| ST008 | STAFF | early revenue | Workforce Planning & Hiring | You review Time-to-fill and Quality effectiveness in your hiring processes | 52 | |
| ST009 | STAFF | early revenue | Alignment & Culture | All of your staff are clear on the purpose of your business. | 53 | |
| ST010 | STAFF | early revenue | Alignment & Culture | All of role candidates are clear on the purpose of your business | 54 | |
| ST011 | STAFF | early revenue | Alignment & Culture | Your staff are all aware of your company's strategic objectives. | 55 | |
| ST012 | STAFF | early revenue | Alignment & Culture | You discuss and review progress vs your company objectives regularly | 56 | |
| ST013 | STAFF | early revenue | Performance & Collaboration | You have articulated and shared an Organisational chart of your business showing clear lines of authority and decision making. | 57 | |
| ST014 | STAFF | early revenue | Performance & Collaboration | You review and improve your org chart, using it in hiring decisions and hiring processes, and to check for Silos and 1-2-1 load on team leads and leadership | 58 | |
| ST015 | STAFF | early revenue | Performance & Collaboration | You periodically review a network map of your business, showing interactions across teams, and where / who is connected with external stakeholders. | 59 | |
| ST016 | STAFF | early revenue | Alignment & Culture | You have a Exco/board member nominated responsible for Staff development and value | 60 | |
| ST017 | STAFF | early revenue | Alignment & Culture | You have clear grievance procedures in place for staff, and track frequency of occurence | 61 | |
| ST018 | STAFF | early revenue | Capability & Responsible AI | The business encourages staff to experiment with AI tools but visibly, with clear boundaries on what data can be used and where human judgement remains essential.. | 62 | |
| ST019 | STAFF | early revenue | Workforce Planning & Hiring | You have an employee referral scheme in place and embedded with Staff | 63 | |
| ST020 | STAFF | early revenue | Alignment & Culture | You and your staff have established a set of company values to set standards in behaviour | 64 | |
| ST021 | STAFF | early revenue | Performance & Collaboration | You have role descriptions in place for all roles in the business with clear lines of authority | 65 | |
| CO001 | COMMUNITY | early revenue | Purpose & Contribution | You have identified Community/Environmental/ or SDG benefits aligned to your business purpose. | 66 | |
| CO002 | COMMUNITY | early revenue | Local Economic Participation | You have created Net positive number of full/part time jobs for staff from your local community in the last 12 months. | 67 | |
| CO003 | COMMUNITY | early revenue | Inclusion & Fair Access | You include a statement in all your job postings with a commitment to diversity, equity, and inclusion | 68 | |
| CU048 | CUSTOMERS | sustainable growth | Trust & Reliability | You comply to customer supply chain disclosure standards. (ESG) | 69 | |
| CO004 | COMMUNITY | early revenue | Inclusion & Fair Access | You have a diversity , equity and inclusion policy in place. | 69 | |
| EN001 | ENVIRONMENT | early revenue | Governance & Accountability. | You have a formal environmental sustainability policy in place? Aligned with UK best practices. (waste, water, single use plastics etc) | 70 | |
| CU049 | CUSTOMERS | sustainable growth | Automation & AI Leverage | You have fully automated Product testing and release processes with transparency collaboration across teams | 70 | |
| CU050 | CUSTOMERS | sustainable growth | Experience & Time to Value | You consistently review CSAT and implement actions to improve this. | 71 | |
| EN002 | ENVIRONMENT | early revenue | Measurement & Disclosure | You periodically measure and report Scope 1 emissions (direct emissions from company-owned/controlled assets) | 71 | |
| CU051 | CUSTOMERS | sustainable growth | Experience & Time to Value | You systemically review how to improve Time to Value for your Customers | 72 | |
| EN003 | ENVIRONMENT | early revenue | Measurement & Disclosure | You periodically measure and report Scope 2 emissions (indirect emissions from purchased electricity, offices)? | 72 | |
| CU052 | CUSTOMERS | sustainable growth | Automation & AI Leverage | Your customer onboarding & enablement processes are automated and frictionless | 73 | |
| EN004 | ENVIRONMENT | early revenue | Measurement & Disclosure | You periodically measure and report Scope 3 emissions, including business travel, Cloud services and supply chain impact? | 73 | |
| EN005 | ENVIRONMENT | early revenue | Sustainable Operations | You have set waste, recycling targets across your operations | 74 | |
| CU053 | CUSTOMERS | sustainable growth | Automation & AI Leverage | Your customer support processes are automated and frictionless | 74 | |
| CU054 | CUSTOMERS | sustainable growth | Automation & AI Leverage | Your billing process is painless for your customers | 75 | |
| CU019 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You understand and manage all of the operational data you need in the Customer journey - (in a CRM system) | 75 | |
| CU055 | CUSTOMERS | sustainable growth | Automation & AI Leverage | You use AI-driven prioritisation and predictive insights to identify customer risk, opportunities, and service improvements before issues are reported. | 76 | |
| CU026 | CUSTOMERS | early growth | Experience & Time to Value | You regularly measure Time to Value for your Customers. | 76 | |
| CU027 | CUSTOMERS | early growth | Brand & Market Visibility | You communicate the value and impact of your offering clearly, and consistently reinforce it through your marketing, sales conversations, and customer evidence (e.g. case studies). | 77 | |
| CU056 | CUSTOMERS | sustainable growth | Experience & Time to Value | You have an NRR of over 115% | 77 | |
| CU028 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You regularly gather customer feedback on your Marketing output. And make adjustments where needed. | 78 | |
| CU057 | CUSTOMERS | thriving maturity | Experience & Time to Value | You regularly review and innovate to improve your offering development, test and release processes. | 78 | |
| CU029 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You have Win / Loss reviews that include all GTM teams. (Including Customer non-renewals). | 79 | |
| CU058 | CUSTOMERS | thriving maturity | Experience & Time to Value | Customers can easily self service data on the impact and value of your products and services. | 79 | |
| CU059 | CUSTOMERS | thriving maturity | Ecosystem & Value Amplification | Your customers have contionuous access to other customer's stories to help them maximise value. | 80 | |
| CU030 | CUSTOMERS | early growth | Experience & Time to Value | You recognise customer value as a data point in relevant Staff performance reviews | 80 | |
| CU060 | CUSTOMERS | thriving maturity | Automation & AI Leverage | You are able to derive new business value from the data you have captured along the customer journey | 81 | |
| CU031 | CUSTOMERS | early growth | Experience & Time to Value | Your customers are consistently and rapidly enabled in using your products and services | 81 | |
| CU061 | CUSTOMERS | thriving maturity | Automation & AI Leverage | You are able to capture new feature requests automatically from customers. | 82 | |
| CU032 | CUSTOMERS | early growth | Experience & Time to Value | The business collects & publishes customer satisfaction rates in a systematic way ? | 82 | |
| CU062 | CUSTOMERS | thriving maturity | Ecosystem & Value Amplification | Your customers consistently collaborate with each other in maximising value from you products and services. | 83 | |
| CU033 | CUSTOMERS | early growth | Experience & Time to Value | You have NPS / CSAT scores of +80%. or 4+ out of 5. | 83 | |
| CU063 | CUSTOMERS | thriving maturity | Automation & AI Leverage | You are using AI to personalise product experiences or recommend features/content based on user behaviour? | 84 | |
| CU034 | CUSTOMERS | early growth | Experience & Time to Value | You have processes to review and improve Customer impact and value across all customers | 84 | |
| CU064 | CUSTOMERS | thriving maturity | Experience & Time to Value | You are able to automatically suggest new value to customers from their activity profile. | 85 | |
| CU035 | CUSTOMERS | early growth | Automation & AI Leverage | You have implemented AI in a number of core processes: For example your CI/CD pipeline - automation to improve coding, testing and release cycles. And performance monitoring | 85 | |
| CU036 | CUSTOMERS | early growth | Trust & Reliability | You have ISO accredited Information security standards compliance policies in place for customers | 86 | |
| CU037 | CUSTOMERS | early growth | Experience & Time to Value | You have a net retention rate (NRR) of over 100% | 87 | |
| CU038 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | It is easy for your customers to understand and access new features in Products and Services | 88 | |
| CU039 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | Your customers understand the process by which new features / changes can be requested. | 89 | |
| CU040 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You have clear and formal accountabilities set for new product feature release processes. | 90 | |
| EN006 | ENVIRONMENT | early growth | Sustainable Operations | Your company uses or purchases renewable energy (e.g., solar, wind, green energy credits) for data centers and corporate offices? | 91 | |
| CU041 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You have implemented clear data accountability across teams in the customer cycle. (manifested in your CRM for example) | 91 | |
| EN007 | ENVIRONMENT | early growth | Environmental Awareness & Risk | You have conducted a risk assessment to understand how environmental factors impact your business. - Supply chains. | 92 | |
| CU042 | CUSTOMERS | early growth | Experience & Time to Value | Your Pricing policy is transparent, aligned to value delivered and easy to understand for all customers. | 92 | |
| EN008 | ENVIRONMENT | early growth | Ethical Supply & Stewardship | You have implemented a sustainable procurement strategy to prioritize eco-friendly suppliers | 93 | |
| CU043 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You have a regular formal cadence for reviewing pricing policy vs Customer ROI. | 93 | |
| EN009 | ENVIRONMENT | early growth | Environmental Awareness & Risk | You conduct employee awareness training on sustainability and environmental responsibility | 94 | |
| CU044 | CUSTOMERS | early growth | Experience & Time to Value | You connect customer impact and value data with your Product - Services strategy | 94 | |
| EN010 | ENVIRONMENT | early growth | Sustainable Operations | You have introduced a staff program for reducing commuting emissions (e.g., cycle-to-work scheme, low carbon travel)? | 95 | |
| CU045 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You consistently test the Quality standards in your Sales Pipeline Mgt. for accuracy. | 95 | |
| EN011 | ENVIRONMENT | early growth | Measurement & Disclosure | You track and publicly disclose Scope 1 emissions (direct emissions from company-owned assets) | 96 | |
| CU046 | CUSTOMERS | early growth | Trust & Reliability | You have 99.8% uptime for your Product / Service. | 96 | |
| CU047 | CUSTOMERS | early growth | Automation & AI Leverage | You have experimented with AI to generate insights from customer feedback, product usage, or support tickets | 97 | |
| EN012 | ENVIRONMENT | early growth | Measurement & Disclosure | You track and publicly disclose Scope 2 emissions (indirect emissions from purchased electricity)? | 97 | |
| EN013 | ENVIRONMENT | early growth | Measurement & Disclosure | You track and publicly disclose Scope 3 emissions, including business travel and supply chain impact? | 98 | |
| IN014 | SHAREHOLDERS | early growth | Strategic Alignment & Intent | You have found Product/Market fit. | 98 | |
| EN014 | ENVIRONMENT | early growth | Measurement & Disclosure | You disclose all your environmental performance metrics in accordance with a recognised framework (e.g., TCFD, GRI, SASB, CDP)? | 99 | |
| IN015 | SHAREHOLDERS | early growth | Strategic Alignment & Intent | You understand your TAM, specific to your company not just type of company | 99 | |
| EN015 | ENVIRONMENT | early growth | Sustainable Operations | You have implemented a business travel policy that prioritizes lower-carbon options (e.g., virtual meetings, trains over flights, SAF) requiring air travel justification? | 100 | |
| IN016 | SHAREHOLDERS | early growth | Competitive Advantage & Defensibility | You have filed a provisional patent for your core technology and are working on additional IP protections. | 100 | |
| IN017 | SHAREHOLDERS | early growth | Governance & Decision Quality | You have a board of directors, one that includes at least one independent, non-executive member | 101 | |
| IN018 | SHAREHOLDERS | early growth | Shareholder Transparency & Alignment | You have discussed and aligned with shareholders on future exit intentions and expectations | 102 | |
| IN019 | SHAREHOLDERS | early growth | Governance & Decision Quality | You have an executive session in your board meetings - transparently discussing your concerns | 103 | |
| IN020 | SHAREHOLDERS | early growth | Governance & Decision Quality | You have established a structured SWOT & risk management framework and resilience plan reviewed by the board (and used in Exco) | 104 | |
| IN021 | SHAREHOLDERS | early growth | Shareholder Transparency & Alignment | You disclose significant financial and governance decisions to shareholders transparently and consistently. | 105 | |
| IN022 | SHAREHOLDERS | early growth | Financial Governance & Health | Your LTV-to-CAC ratio is greater than 3:1, ensuring scalable growth. | 106 | |
| IN023 | SHAREHOLDERS | early growth | Shareholder Transparency & Alignment | You track and report material risks, (including economic, operational, and reputational risks) to shareholders | 107 | |
| IN024 | SHAREHOLDERS | early growth | Governance & Decision Quality | You have implemented a formal performance policy for most senior executive body that aligns with shareholder value | 108 | |
| IN026 | SHAREHOLDERS | early growth | Financial Governance & Health | You track your Contribution Margin at a product or service level to inform pricing and profitability | 109 | |
| IN027 | SHAREHOLDERS | early growth | Financial Governance & Health | You have reached a stage where your business is cash flow positive | 110 | |
| IN028 | SHAREHOLDERS | early growth | Financial Governance & Health | You forecast when you will achieve net profitability and keeping shareholders informed | 111 | |
| IN029 | SHAREHOLDERS | early growth | Governance & Decision Quality | Your board reporting includes ALL stakeholder impact and Value : CSAT, ESAT, PSAT aswell as Shareholders. | 112 | |
| IN030 | SHAREHOLDERS | early growth | Shareholder Transparency & Alignment | You have structured dilution carefully to ensure long-term alignment with founders, investors, and employees? | 113 | |
| PA008 | PARTNERS | early growth | Partner Sourcing & Commercial Execution | You have implemented a process for Referrals and / or Resells in the business, from capture to closure | 114 | |
| PA009 | PARTNERS | early growth | Partner Sourcing & Commercial Execution | You have closed new business through partners | 115 | |
| PA010 | PARTNERS | early growth | Partner Performance & Governance | You have agreed Partnership Mgt performance measures within your business | 116 | |
| PA011 | PARTNERS | early growth | Partner Sourcing & Commercial Execution | You have processes to identify, test and qualify in/out partnering opportunities | 117 | |
| PA012 | PARTNERS | early growth | Partner Enablement & Scale | You have implemented Partner onboarding processes with Staff | 118 | |
| PA013 | PARTNERS | early growth | Partner Alignment & Mutual Value | Your onboarding process clearly sets a baseline of the expected Partner win/win in the relationship | 119 | |
| PA014 | PARTNERS | early growth | Partner Performance & Governance | You are able to measure a Partner's satisfaction and success with each Partner. (PSAT) | 120 | |
| PA015 | PARTNERS | early growth | Partner Performance & Governance | You are able to measure a Partner retention rate. (PRR) and include in Exco and board reviews | 121 | |
| PA016 | PARTNERS | early growth | Partner Performance & Governance | You have a regular cadence for Partnership reviews and governance in place with all active partners | 122 | |
| PA017 | PARTNERS | early growth | Partner Performance & Governance | You include your Partners successes as a major KPI in your board reporting. | 123 | |
| PA018 | PARTNERS | early growth | Ecosystem Growth & Innovation | You have a partner strategy for each segment in which you operate. | 124 | |
| PA019 | PARTNERS | early growth | Partner Performance & Governance | You recognise a Partner's success in your Staff performance reviews | 125 | |
| PA020 | PARTNERS | early growth | Partner Alignment & Mutual Value | You have partners that have achieved success through Partnering with your business | 126 | |
| PA021 | PARTNERS | early growth | Ecosystem Growth & Innovation | You have executed joint marketing activitities with Partners. | 127 | |
| PA022 | PARTNERS | early growth | Partner Enablement & Scale | You have implemented Partner enablement processes for all Partners | 128 | |
| ST022 | STAFF | early growth | Development & Engagement | You have Career and Personal development plans in place with all staff | 129 | |
| ST023 | STAFF | early growth | Development & Engagement | You have a staff induction programme in place for all roles. | 130 | |
| ST024 | STAFF | early growth | Alignment & Culture | You test for culture fit in hiring practices as equal to technical competence | 131 | |
| ST025 | STAFF | early growth | Workforce Planning & Hiring | You forecast headcount demand for the coming quarters, year. | 132 | |
| ST026 | STAFF | early growth | Development & Engagement | You have staff engagement / satisfaction surveys in place. (ESAT) | 133 | |
| ST027 | STAFF | early growth | Development & Engagement | You review staff absence rates through the year. By business function. | 134 | |
| ST028 | STAFF | early growth | Workforce Planning & Hiring | You review the % employee profiles in your business: age, social group, ethnicity, gender. | 135 | |
| ST029 | STAFF | early growth | Development & Engagement | You review the Staff Turnover % by age group, gender, seniority, location, economic environment | 136 | |
| ST030 | STAFF | early growth | Workforce Planning & Hiring | You review the renumeration balance across employee category: gender, location, ethnicity. | 137 | |
| ST031 | STAFF | early growth | Alignment & Culture | You review the ratio of CEO's annual compensation to the median total annual compensation of all employees. (excl. CEO) - (Or Highest earner per location) | 138 | |
| ST032 | STAFF | early growth | Capability & Responsible AI | Your team uses AI in a small number of repeatable core tasks for improved speed or consistent quality, and this use is shared across the business | 139 | |
| ST033 | STAFF | early growth | Capability & Responsible AI | You have Integrated AI in CI/CD pipelines, infrastructure monitoring. | 140 | |
| ST034 | STAFF | early growth | Capability & Responsible AI | You have implemented Automations / AI for product usage insights, | 141 | |
| ST035 | STAFF | early growth | Performance & Collaboration | You set team objectives in all teams. | 142 | |
| ST036 | STAFF | early growth | Performance & Collaboration | You set cross-function team targets. | 143 | |
| ST037 | STAFF | early growth | Development & Engagement | You review average hours of training undertaken per person, by gender, employee category | 144 | |
| ST038 | STAFF | early growth | Development & Engagement | You review and improve the Training completion rate by business function. | 145 | |
| ST039 | STAFF | early growth | Development & Engagement | You can report the average training and development expenditure per employee | 146 | |
| ST040 | STAFF | early growth | Development & Engagement | Your staff are clear on the Role accountabilities for all staff along their core processes. | 147 | |
| ST041 | STAFF | early growth | Development & Engagement | You perform Staff exit interviews and review findings. | 148 | |
| ST042 | STAFF | early growth | Capability & Responsible AI | Your teams have a common understanding of which AI tools are approved for use, what risks they introduce, and who remains accountable for outcomes | 149 | |
| ST043 | STAFF | early growth | Development & Engagement | Your have staff satisfaction scores of 4 out of 5. (ESAT) | 150 | |
| ST044 | STAFF | early growth | Development & Engagement | You review ESAT in your Board reporting. And in your EXCO, how to improve it | 151 | |
| ST045 | STAFF | early growth | Development & Engagement | Your Staff turnover rate is 10% or under. | 152 | |
| ST046 | STAFF | early growth | Workforce Planning & Hiring | You have diversity and inclusion strategies articulated for all levels of the business incl. Board level | 153 | |
| IN031 | SHAREHOLDERS | sustainable growth | Governance & Decision Quality | You have implemented a formal performance policy for most senior executive body that aligns with long term value across all stakeholders | 178 | |
| IN032 | SHAREHOLDERS | sustainable growth | Competitive Advantage & Defensibility | You have patents granted / proprietary algorithms that differentiate you from competitors. | 179 | |
| IN033 | SHAREHOLDERS | sustainable growth | Financial Governance & Health | You forecast and report cash flow and profitability metrics at least 12 months ahead | 180 | |
| IN034 | SHAREHOLDERS | sustainable growth | Competitive Advantage & Defensibility | You provide shareholder and Public reporting that includes ESG (Environmental, Social, Governance) factors | 181 | |
| IN035 | SHAREHOLDERS | sustainable growth | Competitive Advantage & Defensibility | You have established structured scenario planning for shareholder risk exposure and business continuity | 182 | |
| IN036 | SHAREHOLDERS | sustainable growth | Strategic Alignment & Intent | You measure and report on shareholder value beyond financial returns (e.g., market position, R&D innovation, Investment) | 183 | |
| IN037 | SHAREHOLDERS | sustainable growth | Financial Governance & Health | Your financial forecasts updated frequently based on daily cash position & business performance data | 184 | |
| IN038 | SHAREHOLDERS | sustainable growth | Financial Governance & Health | Your Contribution margin is Positive and a Key metric in board reporting to consider business efficiency | 185 | |
| IN039 | SHAREHOLDERS | sustainable growth | Financial Governance & Health | You are achieving positive EBITDA whilst reinvesting in growth | 186 | |
| IN040 | SHAREHOLDERS | sustainable growth | Financial Governance & Health | Your business has achieved net profit (even if reinvesting) | 187 | |
| PA023 | PARTNERS | sustainable growth | Partner Performance & Governance | You regularly review and screen Partners and Supplier Partners for ethics & sustainability | 188 | |
| PA024 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | Your Customers understand who your Partners are in each segment | 189 | |
| PA025 | PARTNERS | sustainable growth | Partner Enablement & Scale | You have automated self service enablement for Partners in your ecosystem | 190 | |
| PA026 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | You have marketing budget set aside for joint growth and marketing activity with Partners. | 191 | |
| PA027 | PARTNERS | sustainable growth | Partner Enablement & Scale | Your staff have access to Partnership management training and best practice. | 192 | |
| PA028 | PARTNERS | sustainable growth | Partner Performance & Governance | You have processes in place to review and improve your partner success journey | 193 | |
| PA029 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | Your Partners engage regularly in your Product capability driving innovation. | 194 | |
| PA030 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | Your Product roadmap includes changes recommended or cocreated by Partners. | 195 | |
| ST047 | STAFF | sustainable growth | Workforce Planning & Hiring | You have a blind cvs policy in place for all first interviews | 196 | |
| ST048 | STAFF | sustainable growth | Workforce Planning & Hiring | You use automated Personality profiling in all your hiring processes | 197 | |
| ST049 | STAFF | sustainable growth | Performance & Collaboration | Your cross-function teams have feedback loops / reviews and space to improve collaboration | 198 | |
| ST050 | STAFF | sustainable growth | Development & Engagement | You have staff participating in 'best practice' health and wellbeing programmes | 199 | |
| ST051 | STAFF | sustainable growth | Workforce Planning & Hiring | You practice Talent Mgt and have succession plans in place for Staff. | 200 | |
| ST052 | STAFF | sustainable growth | Capability & Responsible AI | You have used AI to enhance hiring and talent planning | 201 | |
| ST053 | STAFF | sustainable growth | Capability & Responsible AI | AI is embedded into day-to-day workflows, reducing manual effort in core operational activities rather than being used only on an ad hoc basis. | 202 | |
| ST054 | STAFF | sustainable growth | Development & Engagement | You have filled skilled positions by hiring/moving unskilled staff and training them | 203 | |
| ST055 | STAFF | sustainable growth | Development & Engagement | You review the Quality & relevance impact of training on Increased Revenue, productivity gains, internal hire rates, and staff engagement | 204 | |
| ST056 | STAFF | sustainable growth | Capability & Responsible AI | You actively review how AI usage affects outcomes such as quality, speed, cost, and customer experience, and act on findings. | 205 | |
| ST057 | STAFF | sustainable growth | Workforce Planning & Hiring | You capture and Review Candidate feedback in Hiring activities | 206 | |
| ST058 | STAFF | sustainable growth | Alignment & Culture | Your staff feel they have agency in the innovation decisions to improve operations. | 207 | |
| ST059 | STAFF | sustainable growth | Alignment & Culture | You recognise staff success vs company values continuously | 208 | |
| ST060 | STAFF | sustainable growth | Performance & Collaboration | You recognise cross function team achievement continuously | 209 | |
| ST061 | STAFF | sustainable growth | Alignment & Culture | Your staff are able to report and recognise success in their peers. | 210 | |
| ST062 | STAFF | sustainable growth | Performance & Collaboration | Your staff have time to collaborate on Innovations across functions. | 211 | |
| ST063 | STAFF | sustainable growth | Performance & Collaboration | You track the effectiveness of cross-function collaboration in achieving targets | 212 | |
| EN016 | ENVIRONMENT | sustainable growth | Governance & Accountability. | You have appointed / assigned a board member responsible for ESG performance and sustainability strategy. | 224 | |
| EN017 | ENVIRONMENT | sustainable growth | Responsible Supply & Stewardship | You publicly report on e-waste management and recycling efforts, including take-back programs for hardware and responsible disposal of obsolete tech. | 225 | |
| EN018 | ENVIRONMENT | sustainable growth | Environmental Awareness & Risk | You have integrated environmental risk assessments into your business strategy, considering supply chain disruptions, regulatory risks, or investor expectations? | 226 | |
| EN019 | ENVIRONMENT | sustainable growth | Sustainable Operations | You have have a sustainability strategy to reduce the environmental impact of software development, AI processing, or blockchain energy consumption. | 227 | |
| EN020 | ENVIRONMENT | sustainable growth | Sustainable Operations | You have a sustainability strategy in place and roadmap to reduce your carbon footprint - net zero, or carbon negative | 228 | |
| EN021 | ENVIRONMENT | sustainable growth | Measurement & Disclosure | You publicly disclose your company's progress vs planned to net zero (to 3rd party science-based validation assessments SBTI for example) | 229 | |
| EN029 | ENVIRONMENT | sustainable growth | Measurement & Disclosure | You publicly disclose your company's progress vs planned to net zero (to 3rd party science-based validation assessments SBTI for example) | 230 | |
| IN041 | SHAREHOLDERS | thriving maturity | Governance & Decision Quality | You have an advisory board that represents all your Stakeholders' interests. | 239 | |
| IN042 | SHAREHOLDERS | thriving maturity | Strategic Alignment & Intent | You review the material strategic economic, social and environmental milestones expected to be achieved in the following year, such milestones achieved from the previous year, and how those milestones are expected to or have contributed to long-term value. | 240 | |
| IN043 | SHAREHOLDERS | thriving maturity | Governance & Decision Quality | Your board has voting seats representing your stakeholders interests. | 241 | |
| IN044 | SHAREHOLDERS | thriving maturity | Governance & Decision Quality | You have put in place legal / board resolutions to ensure you consider stakeholder interests (inc Social and environmental) in decision making. | 242 | |
| IN045 | SHAREHOLDERS | thriving maturity | Competitive Advantage & Defensibility | Your company’s financials and ESG disclosures are independently audited | 243 | |
| IN046 | SHAREHOLDERS | thriving maturity | Financial Governance & Health | Your business has a sustained net profit supporting dividends. | 244 | |
| IN047 | SHAREHOLDERS | thriving maturity | Shareholder Transparency & Alignment | You optimize capital allocation by balancing growth investments and shareholder returns | 245 | |
| PA031 | PARTNERS | thriving maturity | Partner Alignment & Mutual Value | You have long standing Partnerships that bring repeated win win results | 246 | |
| PA032 | PARTNERS | thriving maturity | Partner Sourcing & Commercial Execution | You have systematic automated means of registering Partner driven opportunities in the business | 247 | |
| PA033 | PARTNERS | thriving maturity | Partner Sourcing & Commercial Execution | Your Partnerships bring you over 30% of new business pipeline every quarter | 248 | |
| ST064 | STAFF | thriving maturity | Alignment & Culture | Your staff % recommendation for your company's inclusivity is >80% | 249 | |
| ST065 | STAFF | thriving maturity | Development & Engagement | Your staff self service manage their CPDs adding new learning activities for themselves. | 250 | |
| ST066 | STAFF | thriving maturity | Development & Engagement | You have staff representation groups in place for volunteering - community/environmental engagement | 251 | |
| ST067 | STAFF | thriving maturity | Alignment & Culture | You allow your workers or customers to select charities to receive your company's donations | 252 | |
| ST068 | STAFF | early growth | Capability & Responsible AI | You treat AI as strategic capability, with deliberate choices about where it creates advantage and where human-led execution remains critical. | 253 | |
| EN022 | ENVIRONMENT | thriving maturity | Governance & Accountability. | You have implemented mandatory ESG training for leadership and employees? Incl. On your own company sustainability strategy. | 258 | |
| EN023 | ENVIRONMENT | thriving maturity | Sustainable Operations | You have set targets to reduce business travel emissions, such as flight reduction goals or transitioning to sustainable travel options? | 259 | |
| EN024 | ENVIRONMENT | thriving maturity | Governance & Accountability. | You have integrated environmental sustainability into the performance measures of your Senior management. | 260 | |
| EN025 | ENVIRONMENT | thriving maturity | Measurement & Disclosure | Your company uses carbon offset, or nature based programs to compensate for unavoidable emissions. | 261 | |
| EN026 | ENVIRONMENT | thriving maturity | Ethical Supply & Stewardship | You have taken steps to protect biodiversity or improve local environmental conditions (e.g., tree planting, green spaces, conservation projects)? | 262 | |
| EN027 | ENVIRONMENT | thriving maturity | Sustainable Operations | You have implemented a green travel incentive (e.g., rewards for employees choosing low-carbon travel options)? | 263 | |
| EN028 | ENVIRONMENT | thriving maturity | Measurement & Disclosure | You review the effectiveness of your footprint actions periodically vs your sustainability targets. | 264 | |
| EN030 | ENVIRONMENT | thriving maturity | Ethical Supply & Stewardship | Do you engage in industry-wide collaborations to drive sustainability innovation and best practices? | 265 | |
| EN031 | ENVIRONMENT | thriving maturity | Measurement & Disclosure | You have achieved carbon neutrality or Net Zero | 266 | |
| IN048 | SHAREHOLDERS | early growth | Strategic Alignment & Intent | Your leadership team can clearly articulate the financial and strategic priorities for the next 12–18 months | 267 | |
| IN049 | SHAREHOLDERS | early growth | Strategic Alignment & Intent | There is alignment between leadership and shareholders on what “success” looks like in the next phase of growth. | 268 | |
| IN050 | SHAREHOLDERS | early growth | Strategic Alignment & Intent | You have defined what trade-offs you are willing to make between growth, profitability, and risk | 269 | |
| IN051 | SHAREHOLDERS | early revenue | Shareholder Transparency & Alignment | You proactively communicate both positive and negative performance signals to shareholders | 270 | |
| IN052 | SHAREHOLDERS | early growth | Shareholder Transparency & Alignment | Shareholders have confidence in how and when they will receive updates on performance and risks | 271 | |
| IN053 | SHAREHOLDERS | early growth | Financial Governance & Health | Your revenue forecasts are based on pipeline data and defined conversion assumptions rather than informal judgement | 272 | |
| IN054 | SHAREHOLDERS | early growth | Financial Governance & Health | You can clearly explain changes in your revenue forecast based on pipeline movement, conversion rates, and deal progression. | 273 | |
| IN055 | SHAREHOLDERS | early growth | Financial Governance & Health | You have clear visibility of your cost structure and how it scales with growth | 274 | |
| CU065 | CUSTOMERS | early revenue | Customer Connectivity & Signal Flow | Your approach to generating awareness and interest is structured and repeatable. | 275 | |
| CU066 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You have defined and consistently apply clear criteria for what constitutes a qualified opportunity | 276 | |
| CU067 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You can identify which opportunities are a strong fit early in the process | 277 | |
| CU068 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You have multiple sources generating pipeline opportunities | 278 | |
| CU069 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | Your pipeline is generated from a balanced mix of sources. | 279 | |
| CU070 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | Your go-to-market efforts are focused on the sources that consistently generate your highest-value opportunities, based on tracked performance data. | 280 | |
| CU071 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | Prospects consistently progress beyond early-stage conversations into meaningful, qualified opportunities. | 281 | |
| CU072 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | Customers can clearly distinguish your offering from alternatives | 282 | |
| CU073 | CUSTOMERS | early growth | Customer Connectivity & Signal Flow | You track and review pipeline performance using clear, reliable, and up-to-date data. | 283 | |
| PA034 | PARTNERS | early growth | Partner Sourcing & Commercial Execution | You have a structured, repeatable approach to generating new customer growth through partners. | 284 | |
| CU074 | SHAREHOLDERS | early revenue | Pipeline Quality & Deal Integrity | You consistently apply clear and evidence-based qualification criteria to all opportunities in your pipeline | 285 | |
| CU075 | SHAREHOLDERS | early revenue | Pipeline Quality & Deal Integrity | You consistently identify strong-fit opportunities early using clearly defined qualification criteria, rather than subjective judgement. | 286 | |
| CU076 | SHAREHOLDERS | early growth | Pipeline Quality & Deal Integrity | Opportunities in your pipeline consistently progress beyond early-stage conversations based on clear next steps and customer commitment | 287 | |
| CU077 | SHAREHOLDERS | early growth | Revenue Predictability & Planning | Your sales process is aligned to how your customers actually buy, based on observed buying and decision behaviour and outcomes. | 288 | |
| CU078 | SHAREHOLDERS | early revenue | Revenue Visibility & Signal Flow | You track and review pipeline performance using clear, reliable, and up-to-date data | 289 | |
| CU079 | CUSTOMERS | early growth | Trust & Reliability | Your pricing policy is clearly defined and consistently applied by your sales team across customers and deals | 290 | |
| CU080 | SHAREHOLDERS | early growth | Pipeline Quality & Deal Integrity | You actively map and engage the customer’s decision process, stakeholders, and criteria for each opportunity. | 291 | |
| CU081 | SHAREHOLDERS | early growth | Pipeline Quality & Deal Integrity | Your key opportunities are actively supported by multiple stakeholders and are not dependent on a single relationship | 292 | |
| CU082 | SHAREHOLDERS | early revenue | Pipeline Quality & Deal Integrity | Opportunities in your pipeline are based on confirmed customer intent and clear next steps, rather than optimistic assumptions | 293 | |
| CU083 | SHAREHOLDERS | early revenue | Pipeline Quality & Deal Integrity | You actively disqualify opportunities that do not demonstrate clear commercial viability or progression, rather than allowing them to continue through extended cycles. Incl. Paid POCs/Pilots. | 294 | |
| CU084 | SHAREHOLDERS | early growth | Pipeline Quality & Deal Integrity | Your use of pilots or proof-of-concepts is structured, time-bound, and consistently progresses toward clear commercial outcomes without significant bespoke effort | 295 | |
| CU085 | CUSTOMERS | early growth | Experience & Time to Value | You support customers in building a clear, evidence-based business case or ROI justification in a structured, repeatable, and low-effort way | 296 | |
| IN057 | SHAREHOLDERS | early growth | Revenue Predictability & Planning | Your revenue forecasts are grounded in structured pipeline data and defined evidence-based conversion rates and assumptions. | 297 | |
| IN058 | SHAREHOLDERS | early growth | Revenue Predictability & Planning | You clearly explain changes in your revenue forecast based on pipeline movement, conversion performance, and deal progression. | 298 | |
| IN059 | SHAREHOLDERS | early growth | Revenue Visibility & Signal Flow | Your pipeline and stage model is clearly defined and supports consistent qualification and real deal progression. | 299 | |
| IN060 | SHAREHOLDERS | early growth | Revenue Quality & Scale | You understand the profitability of your customers or deals, not just the revenue they generate | 300 | |
| IN061 | SHAREHOLDERS | early growth | Revenue Predictability & Planning | Your pipeline coverage is sufficient to support your revenue targets | 301 | |
| IN062 | SHAREHOLDERS | early growth | Revenue Quality & Scale | Your revenue is diversified across multiple customers, deals, or channels, without over-reliance on any single source. | 302 | |
| ST069 | SHAREHOLDERS | early revenue | Revenue Quality & Scale | Your sales team consistently articulates the value and impact of your offering in customer conversations, without relying on founders or specialists. | 303 | |
| IN063 | SHAREHOLDERS | early growth | Revenue Quality & Scale | Your core revenue is predictable and repeatable, not dependent on one-off or unplanned transactions | 303 | |
| PA035 | PARTNERS | early growth | Partner Channel Parity | Your partners generate qualified customer opportunities, not just introductions or one-off referrals. Contributing meaningfully to your revenue. | 304 | |
| PA036 | PARTNERS | early growth | Partner Channel Parity | Your partners generate qualified customer opportunities, not just introductions or one-off referrals. Contributing meaningfully to your revenue. | 305 | |
| CU086 | CUSTOMERS | early revenue | Brand & Market Visibility | You can clearly communicate, in your audience's own language, the problem or desire that brings them to look for a solution like yours | 306 | |
| CU087 | CUSTOMERS | early revenue | Brand & Market Visibility | You can explain, in one sentence a prospect would use themselves, why they'd choose you over the alternative they're most likely considering | 307 | |
| CU088 | CUSTOMERS | early growth | Brand & Market Visibility | You produce and communicate content on a consistent, planned schedule across all channels - not ad hoc, and not in reactive bursts | 308 | |
| CU089 | CUSTOMERS | early growth | Brand & Market Visibility | You have a named owner accountable for external messaging and brand consistency across the business. | 309 | |
| CU090 | CUSTOMERS | sustainable growth | Brand & Market Visibility | You test and iterate your messaging (e.g. A/B tests, live prospect reactions) rather than relying on assumption | 310 | |
| CU091 | CUSTOMERS | early growth | Brand & Market Visibility | You have documented brand standards (visual identity, tone of voice) that are consistently applied across your comms, not just your logo | 311 | |
| CU092 | CUSTOMERS | early growth | Brand & Market Visibility | Marketing plans and content are shared with Sales and Product before they go live, so the team can follow up and stay consistent with what's being said externally | 312 | |
| CU093 | CUSTOMERS | sustainable growth | Brand & Market Visibility | Content is reviewed for accuracy, quality, and brand voice before publishing, regardless of how it was drafted | 313 | |
| CU094 | CUSTOMERS | early revenue | Trust & Reliability | You clearly communicate your security and data protection measures (e.g. encryption, 2FA, data handling standards) to customers at the point you collect sensitive information. | 314 | |
| PA037 | PARTNERS | early growth | Ecosystem Growth & Innovation | You have a structured approach to sourcing, identifying and evaluating potential co-creation partners for new customer value propositions | 315 | |
| PA038 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | You have a repeatable process for structuring and launching joint ventures or co-created offerings with partners | 316 | |
| PA039 | PARTNERS | early growth | Ecosystem Growth & Innovation | You can clearly articulate the unique value each co-creation partner brings that you couldn't build alone. | 317 | |
| PA040 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | You track and can evidence the customer value generated through partner co-created offerings | 318 | |
| PA041 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | You use your track record of successful co-creation partnerships to attract and source new partners | 319 | |
| PA042 | PARTNERS | sustainable growth | Ecosystem Growth & Innovation | You have a clear framework for how value and risk are shared with co-creation partners | 320 |